Dynamic Web Forms

Act-On's dynamic form builder makes lead capture easy and fast with a user-friendly interface and intuitive features such as dynamic fields and progressive profiling, allowing you to improve website conversion performance and lead generation.

Drive Better Lead Capture With Dynamic Forms and Progressive Profiling

Act-On’s dynamic form builder gives marketers of all skill levels the ability to quickly and easily develop, update and modify forms to optimize landing page lead capture performance.  Stylize with custom CSS, enable progressive profiling, tune for mobile layout, and update campaigns with form-specific data. Act-On makes it easy and flexible to create forms to align to your website, or website AI Agent, lead capture needs.

Easy, Drag-n-Drop Form Building

Build forms with ease. No experts needed. No coding.

Progressive Profiling

Progressive web forms helps you increase form fill rates by presenting fewer fields up front, while capturing additional information over time as the prospect engages with your brand. Progressive profiling forms retain existing data, which means you can continue to ask new questions with each subsequent form fill. This vastly improves your lead capture submissions rates and your ability to personalize follow up. And Act-On makes it easy to setup.  

Optimize for Mobile

Offering simple drag-and-drop functionality with configurable templates, Act-On makes it easy for you to build and deploy dynamic web forms. Customize CSS, integrate with your website, and capture critical prospect data. Everything you need to create tailored buyer profiles for highly engaging lead nurturing and sales processes.

Capture Attribution Data. Sync with CRM.

Act-On provides that ability to capture any data associated with the form, or campaign, and track that with the prospects form submission. Assign attribution data associated with the page or campaign, capture UTM data to track traffic source, identify hot prospects, align submissions to a specific campaign, and any other data you want to collect, and pass that information to your CRM. 

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