Marketing segmentation is the portal to more personalized and engaging digital marketing campaigns. By understanding your prospective and existing customers’ behavioral, demographic and firmographic traits and tendencies, you can better understand and anticipate their needs and interests. Act-On advanced and dynamic marketing segmentation features help you achieve precise audience segmentation to pair great content and messaging with enthusiastic targets!
Behavioral segmentation is the process of breaking down prospects and customers into specific groups based on their digital interactions. By using Act-On marketing segmentation software to gather, identify, and analyze behavioral segmentation data such as webpage visits, social media engagements, and email and SMS opens and click-throughs, you can crystalize personas, improve scoring models, and deliver personalized digital marketing programs.
Demographic segmentation helps you drill down to the individual profile level with buyer attributes such as age, gender, education, and income. Advanced segmentation delivered through Act-On leads to more empathetic marketing, which helps you build and strengthen brand loyalty while iterating and improving your marketing programs.
Firmographic segmentation allows marketers to group their target audiences according to organizational attributes. With Act-On’s firmographic segmentation tools, you can market based on title, industry, company size, location, and annual revenue to deliver vertical-specific messaging and content for more personalized B2B digital marketing campaigns.
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