Integrating Best-in-Class Marketing Automation with Your Dynamics CRM Means Visibility Into Entire Customer Journey
Dynamics 365 is extremely powerful on its own, but when you integrate it with Act-On’s marketing automation platform, you create a truly dynamic marketing ecosystem. This connection provides total transparency into the customer profile, journey, and behaviors. And, with improved transparency and access to data, your sales team can close even more business.
Collect Actionable Data
The native integration between Act-On marketing automation and Dynamics 365 creates two-way communication that results in comprehensive data on every lead and customer. This information empowers you to make more informed decisions about when and how to engage with your prospects and customers and how to shape the customer experience across the entire lifecycle. You can also attribute revenue to campaigns and channels (even social media) to measure ROI more accurately.
Use Data to Optimize the Customer Journey
Lead management and nurturing are multichannel efforts that should be managed by both Marketing and Sales, so it’s important that these departments work together to make the most of every lead. By integrating Dynamics 365 and Act-On marketing automation, you can identify the right prospects and begin guiding them along an immersive customer journey. Use demographics, firmographics, and behavior to determine intent, readiness, and the opportune moment for an authentic sales discussion with your best leads.
Optimize Sales and Marketing Campaigns
Connecting Act-On marketing automation with Dynamics 365 creates a central command center for creating, managing, and tracking campaigns across multiple channels throughout the customer lifecycle. This integration takes your sales and marketing teams from lead capture to nurturing to revenue booked across multiple deals. This connection yields actionable intelligence that enables the entire organization to make smarter investment decisions while validating the sales and marketing activities that raise your bottom line. By integrating Dynamics 365 and Act-On marketing automation, you can identify the right prospects and begin guiding them along an immersive customer journey. Use demographics, firmographics, and behavior to determine intent, readiness, and the opportune moment for an authentic sales discussion with your best leads.
"More than just overcoming our most critical pain points, Act-On allows us to do things we never thought possible — and it does so more quickly, more simply, and with phenomenal results."
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