Drive More High-quality Pipeline with Sales Intelligence
Creating leads is only half the job of demand gen marketing. Delivering the best leads to sales, with the information they need to convert, is the key to rapid pipeline growth. Act-On’s sales automation software helps you nurture and score leads, to guide prospects from “awareness” to “sales ready.” And our sales intelligence platform gives sales all the information they need to have an informed conversation to grow revenue pipeline.
Sales Automation Software Capabilities
For marketing automation that goes way beyond email.
Nurture Leads from “First Touch” to “Sales Ready”
We all know that B2B buyers don’t engage with sales until they are well down the marketing funnel and have done a lot of research on their own. Help them down this path, and understand where they are on their journey, through automated lead nurturing and activity tracking. Use segmentation and personalization to give them the information they need.
Identify and Deliver the Best Leads
Act-On’s sophisticated yet easy-to-use, lead scoring model identifies when leads go beyond kicking the tires, and want to buy. Include categories such as demographics, firmographics (account data), behavior or activity data, and engagement or intent data to identify when a prospect is ready. Or choose “easy mode” and leverage Act-On’s AI Predictive Lead Score model, based on what has been successful in the past, to automate the process.
Increase Close Rate with Sales Intelligence
Deep Integration with CRM
Track Account Buying Groups and Notify Sales with Alerts
Successful Companies That Trust Act-On:
