Drive More High-quality Pipeline with Sales Intelligence
Creating leads is only half the job of demand gen marketing. Delivering the best leads to sales, with the information they need to convert, is the key to rapid pipeline growth. Act-On helps you nurture and score leads,
to guide prospects from “awareness” to “sales ready.” And our sales intelligence platform gives sales all the information they need to have an informed conversation to grow revenue pipeline.
Sales Automation & Intelligence Capabilities
For marketing automation that goes way beyond email.
Nurture Leads from “First Touch” to “Sales Ready”
We all know that B2B buyers don’t engage with sales until they are well down the marketing funnel and have done
a lot of research on their own. Help them down this path,
and understand where they are on their journey, through automated lead nurturing and activity tracking. Use segmentation and personalization to give them the information they need.
Identify and Deliver the Best Leads
Act-On’s sophisticated yet easy-to-use, lead scoring model identifies when leads go beyond kicking the tires, and
want to buy. Include categories such as demographics, firmographics (account data), behavior or activity data, and engagement or intent data to identify when a prospect is ready. Or choose “easy mode” and leverage Act-On’s AI Predictive Lead Score model, based on what has been successful in the past, to automate the process.
Increase Close Rate with Sales Intelligence
Understanding your buyer, the account, and their needs and interests are critical to conducting a good, informed sales conversation that leads to new business. Start the conversation off right by providing your sales team with
the contact, account, account team, and activity data
they need to have a successful sales call.
Deep Integration with CRM
Act-On has the industry’s best integration with most CRM systems. Provide sales with the information they need, in the systems they live in the most. Sales teams can track hot prospects activity, follow up on tasks, dive into lead and account activity history, or send emails tracked by Act-On directly from their CRM.
Track Account Buying Groups and Notify Sales with Alerts
Understand who is influencing your deal by tracking multiple people in the buying committee and their activity across your website and marketing touch points.
Send alerts to sales when accounts take key actions
to ensure rapid response.
Successful Companies That Trust Act-On:
