Create New Leads
From the moment unknown visitors hit your website, your marketing motion needs to be ready. Marketing automation can help you identify the visitors who have high intent to buy, and how to convert those visitors into leads to be nurtured by marketing and pursued by sales.
Segment Audiences
Intelligent and automated segmentation means the difference between generic marketing and persuasive campaigns. Today’s technology, including marketing automation linked to a CRM platform (customer relationship management), make segmentation easier than ever.
Go Omnichannel
To get the marketing funnel moving, you need to use every channel at your disposal: email, web, social media, digital ads, search, even direct mail. But not all channels are created equal, and your unique needs as an organization determine which are the best fit.
Personalize Content
Putting out one single version of content and hoping it resonates with everyone won’t cut it for today’s sophisticated buyers. Every customer is unique, and when they research products and solutions, they expect content that connects to their unique needs.
