

Consumer Marketing
Improve your business to consumer marketing strategies with Act-On’s consumer behavior marketing features and functionality.
Drive More Authentic Experiences Through Omnichannel Marketing
With Act-On’s omnichannel marketing features, you can easily automate scalable programs that engage your consumers across the entire customer lifecycle — driving consumer interest, delivering more sales, and ensuring phenomenal customer experiences. Turn one-time buyers into repeat customers with consumer behavior marketing solutions that deliver authentic engagements for every customer!
B2C Marketing
How Does Act-On Help With Consumer Marketing?


With Act-On, we can compete with the biggest players in the market while continuing to provide a head-turning customer experience.
Kyle Dahlgren, Assistant Vice President of e-Commerce (Truity Credit Union)
How Can Consumer Marketing Help My Business?
Our highly effective consumer marketing solutions are proven to advance email reputation, delivery, and engagement — boosting open rates by upwards of 230% and click-through rates by over 300%. All while increasing engagement and sales transactions and keeping your messaging out of your audience’s spam folder and at the top of their inboxes. This means better consumer engagement and more repeat purchases across your product and service lines.
of email recipients are more likely to open an email if it’s a
part of a segmented campaign.
of marketers find message targeting to be the most important
aspect of marketing automation.

Go Beyond the Lead
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Act-On in action
Learn how our marketing automation platform can transform your approach to marketing.