Consumer Marketing

Improve your business to consumer marketing strategies with Act-On’s consumer behavior marketing features and functionality.

Drive More Authentic Experiences Through Omnichannel Marketing

B2C Marketing

Optimize your site’s design, SEO, and SEM to attract more buyers.

Enrich your data and build more accurate, effective customer profiles by tracking visitor actions, purchases, and value adds.

Automate your outreach and promotions to deliver high-quality messaging to the right targets with the greatest impact.

How Does Act-On Help With Consumer Marketing?

Consumer Marketing
Omnichannel Marketing

Create omnichannel marketing campaigns that influence buying decisions. Deliver transactional emails, send next-purchase recommendations, and increase brand advocacy through rewards programs using our automated omnichannel marketing functionality. And with our SMS feature, you can guide consumers through a manicured funnel, encourage repeat purchases, and enable sharing to expand your reach.

Holistic Business to Consumer Marketing

Turn casual browsing into purchases and one-time customers into repeat buyers with holistic business to consumer marketing campaigns. Segment based on purchases and interactions — deploying trigger emails for add-ons, related products, and personalized offers. Share upcoming and ongoing promotions using our landing page and one-off email tools — efficient solutions to educate audiences and spur fast purchase decisions.

Consumer Behavior Marketing

To captivate your audience, you need to know what they’re looking for — which means you need to implement consumer behavior marketing solutions. Segment your prospects and customers by their interests and interactions, and engage them with newsletters, surveys, and automated programs packed with personalized content.

Launch Consumer Rewards Programs

Irresistible promotions and offerings are a tried-and-true shortcut to turning interested prospects into loyal customers. Share upcoming and ongoing promotions using our landing page and one-off email tools — effective, efficient solutions optimized to educate audiences and accelerate your consumer marketing efforts.

With Act-On, we can compete with the biggest players in the market while continuing to provide a head-turning customer experience.

Kyle Dahlgren, Assistant Vice President of e-Commerce (Truity Credit Union)

How Can Consumer Marketing Help My Business?


of email recipients are more likely to open an email if it’s a
part of a segmented campaign.


of marketers find message targeting to be the most important
aspect of marketing automation.

Go Beyond the Lead

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Act-On in action

Learn how our marketing automation platform can transform your approach to marketing.