CUSTOMER RELATIONSHIP MARKETING

Expand your customer base, broaden your brand’s appeal, and improve customer adoption with sophisticated customer relationship marketing features.

Great Customer Marketing Strategies Are Crucial to Sustainable Growth

What keeps customers coming back for more? It’s not just great products and diverse offerings — it’s what you do to entice them, to excite them, to make them happy. With Act-On, you can deliver automated customer relationship marketing campaigns based on audience behaviors through automated sales, onboarding, training, enrichment, and advocacy programs. And with our data collection and analysis tools, you can continue to strengthen and improve customer satisfaction and customer adoption over time.

How Does Act-On Help With Customer Relationship Marketing?
How Can Customer Relationship Marketing Help My Business?

With Act-On’s marketing automation platform, you can deliver highly relevant messaging to your audience based on demographics, engagement rates, and behaviors. In fact, leveraging Adaptive Sending can boost open rates by 30% and click-through rates by 20%. And using our Website Prospector and Data Studio solutions can help you increase customer lead engagement by 100%.

"Thanks to Act-On, we were able to enhance our marketing strategy and gain valuable insights into customer preferences."

- ADAM NUTTING, MARKETING AUTOMATION SPECIALIST, TRAVERSE CITY