Customer Relationship Marketing

Expand your customer base, broaden your brand’s appeal, and improve customer adoption with sophisticated customer relationship marketing features.

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Great Customer Marketing Strategies Are Crucial to Sustainable Growth

What keeps customers coming back for more? It’s not just great products and diverse offerings — it’s what you do to entice them, to excite them, to make them happy. With Act-On, you can deliver automated customer relationship marketing campaigns based on audience behaviors through automated sales, onboarding, training, enrichment, and advocacy programs. And with our data collection and analysis tools, you can continue to strengthen and improve customer satisfaction and customer adoption over time.

Customer Relationship Marketing

Improve initial and long-term customer satisfaction by delivering personalized and relevant product, service, and content recommendations.

Develop and optimize your customer profiles and experiences by gathering and aggregating valuable behavioral data from every customer interaction.

Share information, best practices, promotions, order status, and other updates in real-time with relevant, resonant messaging tailored for your target audiences.

How Does Act-On Help With Customer Relationship Marketing?

Customer Relationship Marketing
Customer Experience Strategy

Already started the customer conversation? Awesome. Keep it going by optimizing your digital presence and kickstarting your customer experience strategy. Our marketing automation programs distribute surveys, offers, and product information — and our easy-to-build landing pages keep your customers informed while capturing additional information and insights. Use that data to score and segment customers to improve your customer experience strategy.

Improve Customer Satisfaction

Whether you’re launching a new product, kicking off a promotion, or just want to share company news, our newsletter and product announcement programs keep your audience in-the-know, in-the-now. You can also improve customer satisfaction with our product adoption solutions and best practice support — turning new customers into brand aficionados.

Customer Adoption

How do you keep customers engaged, enthused, and ready to buy from you again? Through our educational tools and customer adoption features, you can create comprehensive onboarding campaigns with informative tips, how-to content, and support materials to help your customers make the most of their purchase. Plus, our usage and performance rewards programs keep buyers coming back for more and ensure consistent customer adoption.

Full Lifecycle Relationship Marketing

From NPS surveys to customer scoring, our customer relationship marketing tools empower you to turn customers into brand advocates. Plus, our social advocacy features let you reach customers through your most trusted source — your employees! With our tools, your employees can spread your message and share customer success across their personal and professional social media channels.

Thanks to Act-On, we were able to enhance our marketing strategy and gain valuable insights into customer preferences.

Adam Nutting, Marketing Automation Specialist (Traverse City Tourism)

How Can Customer Relationship Marketing Help My Business?

With Act-On’s marketing automation platform, you can deliver highly relevant messaging to your audience based on demographics, engagement rates, and behaviors. In fact, leveraging Adaptive Sending can boost open rates by 30% and click-through rates by 20%. And using our Website Prospector and Data Studio solutions can help you increase customer lead engagement by 100%.

63
%

 of marketers are creating content with a focus on buyer personas.

87
%

of customers say brands need to put more effort into providing
a consistent customer experience.

Go Beyond the Lead

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