Marketing automation can help you uncover the story of how your customer interacts digitally with your brand, your content, and the people in your company, throughout the entire lifecycle.
Our 8-step guide will walk you through the steps needed to build quality, lasting relationships with your customers.
In this eBook, you'll learn:
- Gain insights about your customers
- Create a customer engagement score and put it into action
- Develop a content strategy based on customer roles and lifecycles
- Design content tracks and automated programs to promote and measure customer engagement
