

Customer Relationship Marketing to Expand and Extend the Customer Lifecycle
Expand your customer base, broaden your brand’s appeal, and cement your relationship with your customers to turn buyers into evangelists with smart, sophisticated customer relationship marketing strategies.
Great Customer Marketing Strategies Are Crucial to Sustainable Growth
What keeps customers coming back for more? It’s not just great products and diverse offerings — it’s what you do to entice them, to excite them, to make them happy. When you engage your customers the right way, you build relationships and create advocates who will buy more and spread your message. Our growth marketing automation platform empowers marketers to create customized campaigns, programs, assets, and communications to delight your audience and keep them coming back again and again.
Customer Relationship Marketing
How Do Act-On’s Tools Help Me With
Customer Relationship Marketing Strategies?




Thanks to Act-On, we were able to enhance our marketing strategy and gain valuable insights into customer preferences.
Adam Nutting, Marketing Automation Specialist (Traverse City Tourism)
How Can Customer Relationship Marketing Help My Business?
With Act-On’s marketing automation platform, you can deliver highly relevant messaging to your audience based on demographics, engagement rates, and behaviors — leveraging Adaptive Sending to boost open rates by 30% and click-through rates by 20%. And using our Website Prospector and Data Studio solutions can help you increase customer lead engagement by 100%.
of marketers are creating content with a focus on buyer personas.
of customers say brands need to put more effort into providing
a consistent customer experience.
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