While many of us wish we could have a direct line to Google to learn how to make our website better and identify any issues, that’s not really an option. The next best thing, however, is the Google Search Console. This free web tool allows you to check the status of your website in Google, analyze data to help optimize your search performance (visibility of a website), and fix any problem areas.
Whether you’re a marketer or your organization’s webmaster, you’re probably heavily invested in your website’s performance. After all, it is one of the most important tools your company has at its disposal to help attract and nurture prospects and customers alike.
When you’re website is performing at it’s best, it helps you rank high in Google search — which allows new leads to find you easily, empowers you to nurture them through the customer journey, and helps you gain valuable insights to close the deal. But for your website to do all this, it’s essential that you continuously optimize it and fix any issues preventing you from achieving the results you want.
Google Search Console offers you reports and data about technical aspects of your site, messages from Google, and graphs to track your site’s performance in search. These insights and reports are extremely useful when you know what to do with them. But we completely understand that, despite the wealth of information and resources available within this tool, navigating Search Console can be pretty intimidating if you’re new to the world of website optimization.
That’s why we’re on a mission today to help you demystify this tool so you can better understand and leverage it. Keep reading to learn more.