Act-On, Author at Act-On

Act-On vs HubSpot Marketing Automation: A Comprehensive Comparison

Compare Act-On vs. HubSpot in our comprehensive guide to choosing the best marketing automation platform. Explore detailed insights on customer support, workflows, integrations, analytics, pricing, and scalability to determine the ideal solution for your business needs.

Six Signs It’s Time to Break Up With Your Marketing Automation Platform

That nagging feeling that something’s not quite right. That little voice in your head saying you deserve better. That slowly rising sense of dread when you log into your user account. You guessed it—there may be trouble in marketing automation paradise. Seriously, though: when you choose marketing automation software, you’re choosing an important partner. Teams […]

Automate Customer Segmentation with Marketing Automation

Curious how to use automated customer segmentation for better results? Get practical tips and examples on every aspect of the process.

Marketing Automation Migration: Key Steps & Mistakes to Avoid

Migrating your marketing automation platform doesn’t have to be difficult. Follow these important tips to get set up for migration success.

73 Advertising Terms and Jargon Every Marketer Should Know

From A/B Testing to View-Through, here are the most important and (relatively) jargon-free explanations of the most common advertising terms.

Email Sender Name: Best Practices for Email Marketing

The email sender name or “from” address name might seem like a small thing, but following best practices for display names can make a big difference in how your email is received.

Building a B2B Marketing Automation Strategy

Maximize your marketing automation for B2B investment with these tips for building and implementing effective strategies.

5 Lead Nurture Campaign Best Practices

Setting up a new email nurturing campaigns can be tough. Check out these nurture campaign best practices to achieve success.

5 Essential Sales Enablement Best Practices to Speed Up Sales Cycles

Read these best practices on how to strengthen the bond between sales and marketing teams.

How to Calculate Marketing Automation ROI

People are the most important aspect of marketing automation success, because they make or break marketing automation ROI.

Social Media Reposting: A Complete Guide

Reposting your content on social media helps you extend its shelf-life and reach a wider, more enthusiastic audience.

Calculating Confidence Level in Email A/B Testing

Read this blog to learn more about A/B testing, as well as some more in-depth detail around interpreting the statistics of your testing efforts.

How Many CTAs Should I Use?

How Many CTAs Should I Use? Marketers can’t ever seem to agree on how many calls-to-action to include on a landing page, email, blog, etc.

Marketing Automation for Financial Services

The financial services industry poses unique challenges for marketers: Balancing creativity with strict regulatory requirements. Navigating digital transformation in a slow-moving industry. Generating growth even as the larger economy falters. With the Fed actively waging war against inflation, and the rate increases that come with it, it’s enough for any financial industry marketer to cry […]