How To Write a Marketing Email That Actually Gets Opened
Sending emails is easy. What about writing emails that actually get opened?
The Power of AI Marketing Automation: Act-On Interviews ChatGPT
With all the excitement building around AI, we wanted to interview an expert in the space. So, we “sat down” with ChatGPT, the AI chatbot that powers Act-On AI Create, to discuss AI marketing automation, among other topics.
Email Marketing Automation Strategy for Beginners
Lost your email marketing automation strategy mojo? You’re not alone. Get your mojo back with practical ideas from marketers like you.
10 Benefits of Account-Based Marketing
What is account-based marketing? Check out our list of 10 benefits of ABM to help inform your marketing.
Email Marketing vs Marketing Automation: 5 Key Differences
Discover 5 key differences and learn how each tool tracks engagement, adapts messaging, scores leads, and supports business growth.
The Benefits of Email Marketing Automation: Is it Time for an Upgrade?
Read about key differentiators between email service provider (ESP) platforms and marketing automation platforms, and the advantages automation can bring.
How to Write a LinkedIn Post: Tips & Examples
Use these killer tips for creating LinkedIn content that hooks and converts readers.
Best Books on Marketing and Branding to Take Your Business to the Next Level
If you’re looking to take your marketing game to the next level, reading the best marketing books can be an excellent way to gain insights, learn new strategies, and stay up to date with the latest trends in the industry. Sure, you can browse all day on social media and search for articles and white […]
Improve Landing Page Conversation Rates by Focusing on Google PPC Quality Score
Struggling to generate paid search ROI? Read this blog to learn how to build engaging landing pages that generate conversions and improve PPC quality scores.
Use Marketing Automation Tools to Become a Supermarketer
Generating more revenue with fewer resources might seem like a feat of superheroics. But with the right marketing automation tools, you can rise to the occasion.
Marketing in a Recession: Experts Share Tips for Success
Economists say we’re on the edge of a recession. A study showed a 7 in 10 chance we’ll cross over the brink during 2023. Does it mean they’re right?
Marketing for Manufacturing: 3 Key Strategies & Examples
Jargon. It’s easy to get lost in it. The world of heavy industry is full of manufacturing marketing strategies and advertising examples that show what happens when jargon distracts from clear communication. Marketing something incredibly technical, scientific, or just plain complicated presents a serious challenge for marketers. It takes not just great communication skills and […]
The Hottest Marketing Automation Trends for 2023
Wouldn’t it be nice if your buyers were predictable? If they’d always follow the same path to purchase, and you could easily predict their behaviors and purchasing patterns? It would make marketing and closing deals much easier, that’s for sure. But as you know, prospects and customers aren’t predictable. Their buying patterns, channel interactions, and […]
Why ISO 27001 is Important for Marketers
Data security has always been important, but urgency around security only grew during the pandemic when many industries – such as healthcare – experienced all-time highs in the volume of security breaches. Marketing has also transformed over the past several years. Customers don’t just prefer personalized experiences – they demand them. And if you miss […]
Act-On Presents: The Rebel Instinct Podcast
The Rebel Instinct Podcast features conversations with mavericks and outlaws across the marketing and martech space. Join us for conversations with technology executives, marketers and taste makers who trail-blaze boldly in their fields. Watch on YouTube, or listen on your podcast platform for stories about rebellious choices at work, what needs to stop in marketing […]
How to Set Up a Lead Nurturing Campaign (Infographic)
Follow these simple steps to set up effective lead nurturing campaigns that drive prospects through the funnel and beyond.
4 Essential Marketing Tools for Manufacturing Companies
Read this blog to learn more about marketing for the manufacturing industry and how to take advantage of marketing automation to outpace your competitors.
How to Use Marketing Automation to Cross-sell Insurance
Brokerages and agencies are quickly learning the benefits of using marketing automation to cross-sell insurance.
3 Tactics to Transform Your Financial Advisor Marketing Strategy
Check out these three marketing tactics designed to help financial advisors expand their client base and grow their assets under management.