Manufacturing Marketing Best Practices
No matter your industry, there is a good rule of thumb for great marketing: the rule of one. This is a guideline for remembering you are marketing to a human being. In other words, people don’t read a website, landing page, SMS message or an email. Rather, a person reads a website, landing page, SMS […]
Persona-Based Marketing for Manufacturers
Persona-based marketing is a powerful tool that helps manufacturing organizations create better customer experiences. That’s because, as you make a real effort to understand your ideal customer, you are able to understand how to answer their questions and provide all the information they need to become your most loyal buyer. Even in manufacturing, your customers […]
Marketing Automation Maturity for Financial Services Companies
We get it. You’ve been through a lot lately working in the financial services industry. Fast-changing customer demands and quickly commoditizing all your services as the entire world went virtual haven’t made things easy. But your number one priority among all of this is the customer, right? In fact, 73% of financial services marketers recently […]
How Financial Marketing Automation Builds Trust
Digital acceleration has rocked the financial services ecosystem, and organizations have quickly transformed how they support the customer journey. According to a recent report by Deloitte, financial institutions have rapidly transformed themselves to support more online business processes, including marketing automation. Meeting customer experience demands requires financial institutions to rethink the customer journey and how […]
How to Evaluate Your Marketing Automation Maturity
Marketing automation isn’t magic, and it doesn’t happen on its own. Teams have to intentionally incorporate automation into their marketing programs across channels and throughout the entire customer journey, crafting an experience designed to target the right audience members with the right messages at the right time. However, according to our 2022 State of Marketing […]
Apple MPP Adapt Series: Hide My Email
The Mail Privacy Protection (MPP) feature from Apple has ushered in new changes for email marketers. These changes, ranging from data acquisition to general user privacy, force marketers to adapt and evolve their best practices. One of the latest updates is the Hide My Email (HME) feature, which will certainly affect marketing email collection and […]
How Marketing Automation Can Replace Your Lead Tracking Spreadsheet
Let’s be honest – lead tracking spreadsheets are a marketing nightmare. You may have gotten away with them as the backbone of your marketing system five years ago, but if you’re still relying on spreadsheets as the glue that holds your marketing program together, you are most likely about to either pull all your hair out […]
How to Use Automated Customer Segmentation for Better Results
No matter the industry, customers demand more thoughtful and meaningful experiences from the companies they do business with. Eighty percent of consumers report they are more likely to purchase from a company that offers personalized experiences. As a digital marketer, meeting this demand requires you to deliver the right content, at the right time, to […]
Email Marketing for Credit Unions: Getting It Right Matters for Member Service
Credit unions are taking advantage of marketing automation platforms, such as Act-On, to adapt, evolve and better serve their members along their financial journeys.
Use Marketing Automation to Ensure FINRA Compliant Email Marketing
Learn how marketing automation can help financial advisors and wealth management marketers overcome common obstacles to deliver effective communications.
CRM and Marketing Automation Integration Best Practices
Integrating your CRM with your marketing automation helps align sales and marketing and greatly improves your chances of success with promising prospects and existing customers.
4 Ways to Implement Marketing Automation Data
Collecting first-party customer data is a top priority for most B2B marketers, especially as third-party cookies and other data sources are regulated or blocked by leading tech platforms. But collecting data is only the first step. The data you gather actually needs to be applied to marketing programs to make an impact on customer experience and conversion.
Marketing Automation Adoption: A Step-by-Step Guide
Contrary to popular belief, marketing automation adoption does not require a complete reinvention of your marketing programs and processes. And, the cost of doing nothing is enormous. The most effective marketing automation deployments include careful planning, process change, and program redesign. But this doesn’t have to be a vast, disruptive change. The kinder, gentler option […]
8 Ways Marketing Automation Can Expand Your Search Marketing Agency
Search marketing agencies are experts at generating leads, building brand awareness, and increasing sales. But why stop there, especially when you’ve got the expertise to expand your reach and improve results for your clients? The power of search marketing can be extended significantly if you can help your clients manage engagement and build lasting relationships […]
Marketing Metrics in the Age of Increased Privacy
As consumers continue to demand better protection when they shop and interact online, new privacy practices and regulations are upending the ways marketers can collect and use data. Apple, Google, and other tech giants are quickly increasing their own focus on privacy to stay ahead of evolving regulations. From new email privacy features to the […]
Key European Digital Regulation & Compliance Developments
Since the inception of GDPR in 2016, there have been several key regulation and compliance developments important for marketers operating in Europe. In December 2020, the European Commission proposed two key pieces of legislation to strengthen the EU’s efforts to protect consumers in their digital interactions. The Digital Markets Act (DMA) and the Digital Services […]
Marketing Automation Use in the Technology Industry
While marketing automation software is increasingly becoming the norm among mid- to large-scale businesses, the tech industry is clearly leading the charge.
How to Use Automation to Create a Customer Rewards Program
Use marketing automation to create a B2C rewards program that drives retention, extends the customer lifecycle, and improves ROI.
How to Conduct a SWOT Marketing Analysis
Learning how to conduct a SWOT analysis for your B2B marketing automation strategy can help infuse insight, ideas, and inspiration into your company or brand.