What is a Single Source of Truth (SSOT) and Why it Matters
Data management is the foundation for everything that matters for marketers today.
Calculating Confidence Level in Email A/B Testing
Read this blog to learn more about A/B testing, as well as some more in-depth detail around interpreting the statistics of your testing efforts.
8 Marketing Analytics Use Cases for Better Insights
Use the marketing analytics features built in to your marketing automation software to surface key metrics and drive strategy.
Data Protection & Marketing Metrics in the Age of Privacy
As consumers continue to demand better protection when they shop and interact online, new privacy practices and regulations are upending the ways marketers can collect and use data. Apple, Google, and other tech giants are increasing their own focus on privacy to stay ahead of evolving regulations. From email privacy features to the continued demise […]
A/B Testing for Beginners: Simple Steps to Better Campaigns
Learn how A/B testing helps marketers optimize strategy, boost engagement, improve conversions, and drive long-term ROI with confidence.
The Beginner’s Guide to Tracking and Analyzing Google Ads Metrics
An introductory guide to essential Google Ads KPIs, how to track them, and how to leverage past performance for future success.
Effective Email Marketing Uses Data, Behavior, and Customer Personas
Developing a strategy that works for your target audiences is essential for email marketing success. This post will guide you through using personas, data, and behavior for improved deliverability and even better engagement.
Creative Ways to Use & Present Data
Data is useless to us if we don’t know how to properly analyze and share it. Here are some creative ways to use & present data.
Essential B2B Marketing Metrics Every Team Should Track
Discover the most important B2B marketing metrics that prove ROI, align with sales, and show executives real business impact.
Best Practices for Pie Charts and Bar Graphs
Want to make your data more persuasive and more widely understood? Follow these simple best practices for pie charts and bar graphs.
How to Calculate Email Subscriber Value (and Why It Matters)
Wondering about the value of your email marketing efforts? Read this blog to learn how to calculate email subscriber value.
Geodemographics: Using Location-Based Segments for Targeted Marketing
Ever heard of geodemographics? Learn how you can use location-based segments for targeted marketing.