What is a Single Source of Truth (SSOT) and Why it Matters
Data management is the foundation for everything that matters for marketers today.
Calculating Confidence Level in Email A/B Testing
Read this blog to learn more about A/B testing, as well as some more in-depth detail around interpreting the statistics of your testing efforts.
8 Marketing Analytics Use Cases for Better Insights
Use the marketing analytics features built in to your marketing automation software to surface key metrics and drive strategy.
Data Protection & Marketing Metrics in the Age of Privacy
As consumers continue to demand better protection when they shop and interact online, new privacy practices and regulations are upending the ways marketers can collect and use data. Apple, Google, and other tech giants are increasing their own focus on privacy to stay ahead of evolving regulations. From email privacy features to the continued demise […]
A/B Testing for Beginners: Simple Steps to Better Campaigns
Learn how A/B testing helps marketers optimize strategy, boost engagement, improve conversions, and drive long-term ROI with confidence.
The Beginner’s Guide to Tracking and Analyzing Google Ads Metrics
An introductory guide to essential Google Ads KPIs, how to track them, and how to leverage past performance for future success.
Test Your Emails Consistently for Continued Improvement
Digital marketing works best when you frequently and consistently test your efforts — and email campaigns are no exception.
Effective Email Marketing Uses Data, Behavior, and Customer Personas
Developing a strategy that works for your target audiences is essential for email marketing success. This post will guide you through using personas, data, and behavior for improved deliverability and even better engagement.
5 Creative Ways to Use Data (Beyond Measuring KPIs)
Data is useless to us if we don’t know how to properly analyze and share it with our team and our customers. Here are five creative ways to use your data.
Know Your B2B Marketing Metrics: Measure Your Way to Success
Learn some key tips for using B2B marketing metrics to reveal how your campaigns perform, where you’re spending has the greatest impact, and how your campaigns impact the sales pipeline.
Best Practices for Pie Charts and Bar Graphs
Want to make your data more persuasive and more widely understood? Follow these simple best practices for pie charts and bar graphs.
How to Calculate Email Subscriber Value (and Why It Matters)
Wondering about the value of your email marketing efforts? Read this blog to learn how to calculate email subscriber value.
The Power of the Pivot: Get Started with Excel Pivot Tables
Struggling to gather, represent, and easily share critical marketing data? Read this blog to learn how to make a pivot table!
Geodemographics: Using Location-Based Segments for Targeted Marketing
Ever heard of geodemographics? Learn how you can use location-based segments for targeted marketing.