Analytics and Reporting Archives

How to Find a Single Source of Truth for Marketing (And Why It Matters)

Data management is the foundation for everything that matters for marketers in 2024.

Calculating Confidence Level in Email A/B Testing

Read this blog to learn more about A/B testing, as well as some more in-depth detail around interpreting the statistics of your testing efforts.

8 Use Cases to Get the Most Out of Your Marketing Analytics Software

Use the marketing analytics features built in to your marketing automation software to surface key metrics and drive strategy.

Marketing Metrics in the Age of Increased Privacy

As consumers continue to demand better protection when they shop and interact online, new privacy practices and regulations are upending the ways marketers can collect and use data. Apple, Google, and other tech giants are quickly increasing their own focus on privacy to stay ahead of evolving regulations. From new email privacy features to the […]

Optimize Your Marketing Strategy With A/B Testing

This blog posts walks you through how to leverage A/B testing to enhance your digital marketing strategy and improve results.

The Beginner’s Guide to Tracking and Analyzing Google Ads Metrics

An introductory guide to essential Google Ads KPIs, how to track them, and how to leverage past performance for future success.

Test Your Emails Consistently for Continued Improvement

Digital marketing works best when you frequently and consistently test your efforts — and email campaigns are no exception.

Effective Email Marketing Uses Data, Behavior, and Customer Personas

Developing a strategy that works for your target audiences is essential for email marketing success. This post will guide you through using personas, data, and behavior for improved deliverability and even better engagement.

5 Creative Ways to Use Data (Beyond Measuring KPIs)

Data is useless to us if we don’t know how to properly analyze and share it with our team and our customers. Here are five creative ways to use your data.

Expand Your Marketing Network to Grow Your Business

A marketing network can help your business centralize marketing efforts and strengthen communication. Here are a few other benefits of combining this model with marketing automation.

Know Your B2B Marketing Metrics: Measure Your Way to Success

Learn some key tips for using B2B marketing metrics to reveal how your campaigns perform, where you’re spending has the greatest impact, and how your campaigns impact the sales pipeline.