So you have the functions to leverage adaptive sending, which is an option similar to traditional send time optimization, which looks at opens and clicks of messages. Where Adaptive Send is different is it’s going to look at everything that we are tracking across all of the channels for an individual, whether that be web engagement, SMS engagement, email engagement obviously will be a part of that, social. Any of the channels that we’re tracking, can leverage to identify when somebody’s most engaged with the brand.
And what you do is select a date range for when you want to send this message. And we will, based on that information of the engagement for each individual contact, pick the appropriate day of the week and hour of the day that that recipient has shown to be most engaged with the brand. And this can have a huge impact on your engagement rates because you’re actually sending the message when somebody is available to engage as opposed to those times when they might be, dark to whatever your your company is is trying to promote. If there are additional questions, we’re happy to follow-up with additional answers.
