How are marketing teams managing the pressure to do more with less?
We surveyed over 100 B2B marketers to understand how they’re adapting to today’s economic pressures. The data paints a clear picture: with 85% of marketing teams made up of 10 or fewer people, the mandate is to deliver results with limited resources.
This report explores the strategies, tools, and expectations shaping the future of marketing. Discover why 75% of marketers now rank ease of use as their top priority in a marketing automation platform, how teams are consolidating their tech stacks, and what they really think about AI. Get the insights you need to help your lean team succeed in a faster, more demanding environment.
This report reveals:
- Why marketers now rank “ease of use” as their top priority when choosing a marketing automation platform, ahead of price and integrations.
- How your peers are running leaner teams and consolidating their tech stacks, with 92% using 20 tools or fewer.
- The specific AI capabilities marketers want most to make their jobs easier (hint: it’s more about strategy than just content creation).
- How to bridge the reporting gap between the metrics you have and the conversion and ROI data your leadership demands.
