Wealth managers and financial services providers have recently made incredible strides for engaging clients virtually. Marketing automation can help you take that progress even further, and provide personalised experiences at every stage of the client’s journey. Whether you’re focused on attracting and engaging new clients, cultivating longer relationships with existing ones, or in providing an exceptional experience with your brand overall, use this ebook as your guide.
The importance of building your digital brand
How to retain the ‘personal touch’ of traditional sales approaches in a digital context
How to send communications you know clients will respond to
What clients’ digital behaviours can tell you about their place in the buying journey, and how you can leverage that to provide the right information at the right time to motivate conversions and keep clients happy