Act-On & Pravda Media Group Join Forces to Bring Marketing Automation and B2B Marketing Services to Israel


TEL AVIV, ISRAEL and BEAVERTON, OR–(Marketwired – Feb 17, 2015) – Act-On Software, the leading provider of marketing automation for small and mid-sized businesses, and Pravda Media Group (PMG), a B2B digital marketing company in Israel, have announced their partnership to expand the use of marketing automation to emerging growth and mid-size companies in the Israeli region who market globally. With PMG’s domain expertise and understanding of the local business climate combined with Act-On’s marketing technology know-how, Israeli companies now have the right product-skill fit to ensure modern marketing success.

PMG has been an Act-On agency partner for the last two years — using the technology to power its own company’s marketing, as well as to address the needs of its many clients. PMG relies on the Act-On Marketing Automation platform everyday — not just for its clients’ sales and marketing needs, but to power the communication and invites for its #B2BTalks, to execute its lead generation programs through email, web forms and landing pages, and is the key reporting dashboard to understand how effective its own inbound and content marketing efforts are.

“The majority of our clients are growing SMBs and enterprises that compete globally with their product and service offerings, and Act-On provides an ideal combination of feature set, ease-of-use and price point that fits their needs,” said Kfir Pravda, President & CEO of Pravda Media Group. “Partnering with Act-On has enabled our business to grow in terms of size and offering. We look at the relationship as an extension of our in-house team with their unrivaled service, support and ongoing product innovation.”

Over the years, PMG has seen the increasing need for marketing automation and the business impact it makes. As a digital marketing company, measuring marketing success for clients is paramount, for B2B companies in particular. Prior to implementing marketing automation, proving content marketing impact and campaign ROI was a difficult and manual process. With Act-On, PMG can provide their clients a true end-to-end digital marketing service that looks at the entire customer lifecycle, from lead to revenue and beyond.

“Israel is one of the fastest-growing startup markets, and these companies are perfectly positioned to capitalize on the latest modern marketing technologies that Act-On has developed for SMEs and emerging growth companies,” said Atri Chatterjee, CMO of Act-On Software. “With global revenues for marketing automation tipped to reach $1.9 billion by 2020, we see Israeli marketers taking a leading role in adopting next generation marketing techniques to grow their businesses.”

As a marketing company with in-depth technology knowledge, PMG is uniquely positioned to help businesses maximize their investment of the Act-On Marketing Automation platform. PMG offers Act-On Marketing Automation implementation services and ongoing support and optimization of the platform. They understand the sales and marketing needs of Israeli companies and know how to bridge these businesses from traditional marketing mindsets to transformational marketing powerhouses — leveraging the latest technology and best practices to execute highly effective lead generation and nurturing programs.

About Pravda Media Group
Pravda Media Group is a B2B digital marketing company that helps its clients scale and measure their marketing and sales operations.

Pravda Media Group drives results by integrating marketing know-how, analytics, creative talents, and cutting-edge technology. By masking the complexity of today’s marketing ecosystem, our clients are able to compete and rapidly grow in global markets.

For more information visit Pravda Media Group’s website or connect on Twitter, Facebookor LinkedIn.

About Act-On Software
Act-On is the leading provider of integrated marketing automation software, helping 3,000+ companies to tie inbound, outbound, and lead nurturing programs together — across email, web, mobile, and social. Users can achieve superior return on marketing investment by leveraging behavioral data to increase engagement throughout the customer lifecycle — from acquisition, retention and expansion. Act-On’s fresh approach to marketing automation gives sales and marketing professionals full functionality without the complexity other systems impose, and makes campaign creation and program execution easier and faster. Act-On also offers a best-in-class professional services team, dedicated customer support, and the APEX ecosystem of partners to provide clients with the resources they need to achieve marketing success.

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