How to Integrate an Inbound Vs. Outbound Marketing Strategy

It’s an age-old question, whether to focus on inbound vs outbound marketing. But who said the two had to compete? There are steps that your team can take to integrate inbound and outbound marketing strategies.  If you implement the right fundamentals for content, campaigns, messaging, and metrics, then pair those tactics with marketing automation, you’re sure to stick the landing for an undefeated marketing strategy.

Register now and learn how to:

  • Track key metrics across the buyer journey
  • Select the right inbound and outbound marketing tactics to meet your sales & marketing goals
  • Key differences between inbound and outbound marketing
  • Support your inbound and outbound performance with marketing automation

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