Lead Scoring Based on Profiles, Behaviors, and Engagement
Understand audience engagement to generate more opportunities and sales. Automate lead tracking and lead scoring models to send better qualified leads to sales and convert sales qualified leads into won business opportunities. Act-On’s lead scoring software enables the creation of multiple score sheets for different audiences, ensuring optimal engagement.
Product Capabilities
Lead Scoring Models
Develop lead scoring models to understand prospects’ intentions based on demographics, firmographics, and behavior. Utilize lead tracking to analyze prospects’ behaviors and intent signals such as website visits, content views, form-fills, and email opens.
- Rank prospects
- Identify marketing qualified leads
- Maximize conversion rates
Lead Tracking
Understand customer behavior and increase sales opportunities with lead tracking. Deploy multiple scores across segments to identify sales qualified leads and enhance customer loyalty.
- Understand customer behavior
- Deploy multiple scores across segments
- Enhance customer loyalty by lead tracking
Multiple Score Sheets
Gain visibility and influence over marketing qualified leads and sales qualified leads with Act-On’s lead scoring software. Utilize multiple score sheets, develop lead scoring models and tracking strategies that cater to individual buyers’ multiple pathways.
- Gain visibility and influence over leads
- Develop personalized lead scoring models
- Understand buyer purchase decisions
The Act-On Software Team has become an extension of our business. We ranked their marketing automation solution above Eloqua, Marketo, Pardot, and HubSpot. Their service has exceeded expectations. We are very happy to work with them!
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