Marketing Automation Tools

Act-On’s marketing automation tools are designed to increase customer engagement, convert more leads, and support you in delivering exceptional value at every stage of the customer journey.

Multichannel Marketing

Complete multichannel marketing designed to keep customers engaged at every stage — from awareness to loyalty.

Learn More

Marketing Analytics

Gather, interpret, and report the data that truly matters to prove ROI. Plus, easily export data to your favorite business intelligence tools.

Learn More

Lead Scoring

An intuitive framework allows you to score audience segments to learn which customers are close to purchasing and which need more attention.

Learn More

Lead Generation

Use powerful tools, including forms, landing pages, personalization, and more, to transform cold prospects into warm leads and, eventually, closed deals.

Learn More

Sales & Marketing Alignment

Align sales and marketing with proven marketing automation tools designed to improve the customer experience and business outcomes.

Learn More

MarTech Stack Integrations

Fast, easy, and intuitive integrations make it simple to leverage critical data for marketing activities, such as audience segmentation, webinars, and more.

Learn More

How to Find a Better Marketing Automation Solution

Stop dreading your software. You deserve marketing automation that fits better with your team’s needs.

Marketing Automation Tools to Supercharge Your Digital Workflows

Our automated marketing software helps you plan, launch, measure, adapt, and optimize holistic marketing programs — giving one marketer the power of ten! With Act-On marketing automation, every marketer can connect with prospects, convert leads, nurture experiences, close deals, and evangelize customers for repeat business and increased exposure.

Lead Generation

Create, edit, share, and save lead automation workflows with Act-On’s website visitor tracking, landing page templates, and form builder. Automate your demand generation efforts to capture the information you need to deliver customized buying experiences that drive awareness, delight prospects, and strengthen customer relationships.

Marketing Segmentation

Marketing segmentation is the portal to more personalized and engaging digital marketing campaigns. By understanding your prospective and existing customers’ behavioral, demographic and firmographic traits and tendencies, you can better understand and anticipate their needs and interests. Act-On advanced and dynamic marketing segmentation features help you achieve precise audience segmentation to pair great content and messaging with enthusiastic targets!

Email Marketing Automation

Email marketing success is a top priority for every digital marketer, which is why we continue to innovate and update the best email automation solution on the market. Our Automated Journey Builder empowers you to easily map and construct your workflows, and our email design software allows you to create responsive messages that look great on any device. And with our world-class Email Deliverability Services Team at your disposal, you can rest assured that you’re always following email marketing best practices to achieve an awesome email reputation.

I looked at several solutions including Pardot and Marketo. We decided to go with Act-On Software because the company has great customer service and flexibility. Act-On offered all of the main features as its competitors with a flexible pricing plan allowing us to build up our marketing activities over time.