Email Marketing Automation
Combine Act-On email automation with proven email marketing best practices to achieve more engagement, better sales, and unlimited marketing ROI potential.
Personalized Email Automation for Every Consumer
Email marketing success is a top priority for every digital marketer, which is why we continue to innovate and update the best email marketing automation software on the market. Our Automated Journey Builder empowers you to easily map and construct your workflows, and our email design software allows you to create responsive messages that look great on any device. And with our world-class Email Deliverability Services Team at your disposal, you can rest assured that you’re always following email marketing best practices to achieve an awesome email reputation.
Automated Journey Builder
The new and improved Automated Journey Builder is an engaging and intuitive email automation ecosystem that makes it simpler than ever to plan, process, deliver, track, and analyze personalized all your communications workflows. This fully reimagined email feature allows you to execute complicated outbound campaigns that nurture prospects into sales-ready leads and engage your existing customers like never before.
Transactional Event-Triggered Email
Our enhanced transactional event-triggered email solution allows marketers to send personal and urgent messages based on individual customer actions in real time. With transactional event-triggered emailing, marketers can consolidate and manage all of their email automation needs in one location. This reduces management costs and communications gaps while ensuring brand consistency and providing better engagement tracking.
Email Design and Templates
Our email automation design features make it easy for marketers of all skillsets and experience levels to build and send engaging messages. Using a simple, sophisticated drag-and-drop interface, there is no HTML required (although that option is available) to create responsive emails that render and resonate on any device. Or, if you’re looking for email design inspiration, you can download one of our email automation templates from our ever-expanding catalog for quick and easy campaign creation.
Adaptive Sending
Not sure when to send your marketing emails? Remove the guesswork with Adaptive Sending. This innovative feature tracks and analyzes each contact’s behavior on when they open, click, and convert by the time of day and day of the week. Using this behavioral data, Adaptive Sending will automatically update your email send times based on your recipients’ individual preferences, increasing engagement and bolstering email deliverability.
Email Deliverability & Reputation
Make sure your emails arrive in the inbox and your sender reputation remains pristine with Act-On’s expert email deliverability services. Our deliverability experts will proactively monitor your business practices and email processes, spot potential issues, and solve any problems that arise. From a one-time consultation to ongoing management, we can provide the education and support you need to drive consistent, reliable email reputation metrics and email deliverability rates.
Adopt Email Marketing Best Practices
Using Act-On’s email marketing automation solution and working with our email deliverability team will give you the tools and knowledge you need to orchestrate engaging, efficient, and effective outbound marketing campaigns that follow proven email marketing best practices. And by combining your creative spirit with our email automation technology, you will improve your email deliverability and generate more email marketing ROI.
Executing our email campaigns through Act-On increased our open rates by 68% and our CTR by 25%
Agata Krzysztofik, CMO (SimScale)
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