How 3 Insurance Companies are Leveraging Marketing Automation

how insurance companies leverage marketing automation

There are people out there on a quest to find your insurance products and services, and once you capture their attention, you don’t want to lose it. So how can you win attention and trust, then turn that into revenue? That’s a great question and one that many insurance companies are asking. One of the […]

Manufacturing Marketing Best Practices

manufacturing marketing best practices

No matter your industry, there is a good rule of thumb for great marketing: the rule of one. This is a guideline for remembering you are marketing to a human being. In other words, people don’t read a website, landing page, SMS message or an email. Rather, a person reads a website, landing page, SMS […]

Persona-Based Marketing for Manufacturers

persona-based marketing for manufacturers

Persona-based marketing is a powerful tool that helps manufacturing organizations create better customer experiences. That’s because, as you make a real effort to understand your ideal customer, you are able to understand how to answer their questions and provide all the information they need to become your most loyal buyer. Even in manufacturing, your customers […]

Marketing Automation Maturity for Financial Services Companies

automation maturity

We get it. You’ve been through a lot lately working in the financial services industry. Fast-changing customer demands and quickly commoditizing all your services as the entire world went virtual haven’t made things easy. But your number one priority among all of this is the customer, right? In fact, 73% of financial services marketers recently […]

How Financial Marketing Automation Builds Trust

Digital acceleration has rocked the financial services ecosystem, and organizations have quickly transformed how they support the customer journey. According to a recent report by Deloitte, financial institutions have rapidly transformed themselves to support more online business processes, including marketing automation. Meeting customer experience demands requires financial institutions to rethink the customer journey and how […]

How to Evaluate Your Marketing Automation Maturity

marketing automation maturity

Marketing automation isn’t magic, and it doesn’t happen on its own. Teams have to intentionally incorporate automation into their marketing programs across channels and throughout the entire customer journey, crafting an experience designed to target the right audience members with the right messages at the right time. However, according to our 2022 State of Marketing […]

Apple MPP Adapt Series: Hide My Email

apple mpp hide my email

The Mail Privacy Protection (MPP) feature from Apple has ushered in new changes for email marketers. These changes, ranging from data acquisition to general user privacy, force marketers to adapt and evolve their best practices. One of the latest updates is the Hide My Email (HME) feature, which will certainly affect marketing email collection and […]

4 Ways to Implement Marketing Automation Data

implementing marketing automation data

Collecting first-party customer data is a top priority for most B2B marketers, especially as third-party cookies and other data sources are regulated or blocked by leading tech platforms. But collecting data is only the first step. The data you gather actually needs to be applied to marketing programs to make an impact on customer experience and conversion.

Marketing Automation Adoption: A Step-by-Step Guide

marketing automation adoption

Contrary to popular belief, marketing automation adoption does not require a complete reinvention of your marketing programs and processes. And, the cost of doing nothing is enormous. The most effective marketing automation deployments include careful planning, process change, and program redesign. But this doesn’t have to be a vast, disruptive change. The kinder, gentler option […]

Marketing Metrics in the Age of Increased Privacy

As consumers continue to demand better protection when they shop and interact online, new privacy practices and regulations are upending the ways marketers can collect and use data.  Apple, Google, and other tech giants are quickly increasing their own focus on privacy to stay ahead of evolving regulations. From new email privacy features to the […]

How to Conduct a SWOT Marketing Analysis

swot marketing

Learning how to conduct a SWOT analysis for your B2B marketing automation strategy can help infuse insight, ideas, and inspiration into your company or brand.

B2B Marketing Automation Trends to Watch in 2022

trends b2b marketing

Our recent State of Marketing Automation report found that B2B marketers use automation to streamline marketing and sales efforts (38%), improve customer experience (34%), and improve customer engagement (28%). However, only 20% say they’re using automation tools to their fullest potential. Perhaps an eye toward important B2B marketing automation trends is the next step for […]

Building Your Marketing Automation Team Structure

marketing automation team structure

It’s no secret that marketing automation brings can big benefits to your marketing and sales efforts. It has been proven time and time again to bring efficiency gains in marketing, and to improve marketing and sales alignment, resulting in more conversions overall. But, if you’re looking to implement marketing automation, or improve your current programs, […]