Marketing Predictions for 2022: 4 Keys to Success
As advances in technology have created new opportunities to reach customers, concerns about consumer privacy have skyrocketed. Federal and state governments are responding by considering more—and more complex—legislation. At the same time, tech leaders like Google and Apple are trying to get ahead of those regulations by evolving their own policies around privacy and data. […]
Must-Know Regulations for SMS Marketing in EMEA
There are currently 5.29 billion unique mobile phone users globally, giving businesses an opportunity to reach 68% of the world through SMS marketing. Like email, SMS is regulated with requirements that change depending on the region. Although many countries follow U.S. SMS marketing regulations as a standard, regions like Europe, Middle East and Africa (EMEA […]
How to Sell Your Marketing Automation Choice Internally
By the time you choose a marketing automation platform, you’re a veritable expert. You’ve gathered requirements, analyzed G2 and Capterra reviews, perused case studies, completed checklists, and probably lost track of how many hours you’ve spent on software demos. You’ve done the legwork, and you have full confidence in your chosen solution, but there’s one […]
Benefits of Marketing Automation for Insurers
Insurance companies in all verticals have diverse audience segments that require highly tailored and customized messaging to generate, nurture, and convert leads in a multi-channel marketing ecosystem.
5 Prerequisites for Buying Marketing Automation Software
So you just decided to buy marketing automation software to crank up sales leads, track the ROI of your campaigns, and prove just what exactly marketing has been doing to drive the bottom line. Wise choice. Whether you’re an SMB, a regional division of a large enterprise or a multi-national marketing organization, lots of vendors […]
3 Types of Marketing Automation Vendor Reports
Marketing automation reports can be a great source of info when looking for the right vendor. Consider these 3 types of vendor reports when researching.
How to Drive Better Webinar Engagement with SMS Marketing
The number of B2B webinars has grown by 162%. Let’s discuss how you can drive webinar engagement with SMS Marketing.
Building Your Marketing Automation Team Structure
It’s no secret that marketing automation brings can big benefits to your marketing and sales efforts. It has been proven time and time again to bring efficiency gains in marketing, and to improve marketing and sales alignment, resulting in more conversions overall. But, if you’re looking to implement marketing automation, or improve your current programs, […]
How the New Zendesk Sell and Act-On Integration Enhances Conversations for Sales Teams
Act-On is excited to be working with Zendesk Sell, a modern CRM that helps accelerate revenue for sales teams. As a combined solution, this integration offers marketing and sales teams unified access to multichannel marketing activities, buyer behavioral data and scoring, and an accelerated buyer pipeline. The seamless integration of Act-On with Zendesk Sell enables […]
The Death of Third-Party Cookies: What Marketers Need To Know
Learn what you need to know and how to prepare as a marketer for the changes coming to third-party cookies.
The 3 Most Common Marketing Automation Challenges, Solved
These easy solutions will help you overcome the most common barriers to success marketers face when implementing marketing automation.
Why Redefining Customer Experience is Critical to the Automotive Sector
Learn how the automotive industry can leverage marketing automation to redefine customer experience and drive growth.
Automated SMS Marketing From Act-On
Automated SMS marketing expands messaging and supports all of your engagement channels to better connect with prospects and customers.
Marketing Automation for the Modern Buyer’s Journey
Just a few short years ago, the average B2B buyer still responded well to the classic marketing and sales tag-team approach, with marketing providing high-quantity product exposure and sales moving in to close the deal. This had been the model for decades, and everyone (buyers and sellers alike) was trained to it. However, as the […]
How Agencies Can Use Marketing Automation to Retain and Grow Their Client Base
Learn how agencies of all shapes and sizes can use marketing automation to improve their existing engagements and grow their business.
April Fools! 5 Marketing Automation Myths… and the Facts Behind the Fiction
Marketing automation is overrated… Gotcha! Read this blog to learn the top 5 marketing automation myths.
Growth ‘21: The Premier Growth Marketing Automation Conference
Read this blog to learn why you should attend Growth ‘21, the premier growth marketing automation conference presented by Act-On.
Marketing Automation Fundamentals for Small Agencies
Read this blog to learn how marketing automation can grow your agency by providing the tools you need to build and execute amazing customer journeys and lifecycle marketing campaigns.
Marketing Automation Stats You Need to Know Now
Have you ever heard the saying, “Change is the only constant?” As you probably already know, that’s especially true in marketing, and as a result, staying up to date with fresh statistics about B2B marketing automation can be a challenge. So, we recently set out to uncover the most useful marketing automation stats by surveying […]