The Benefits of Email Marketing Automation: Is it Time for an Upgrade?
Read about key differentiators between email service provider (ESP) platforms and marketing automation platforms, and the advantages automation can bring.
Email List Management Worst Practices (And How Best to Avoid Them)
We all want to emulate the best practice in our industry or area of expertise.
Use Marketing Automation Tools to Become a Supermarketer
Generating more revenue with fewer resources might seem like a feat of superheroics. But with the right marketing automation tools, you can rise to the occasion.
Hard Bounce vs Soft Bounce & How To Fix Them
What are soft bounces? How do they differ from hard bounces? And how can you prevent them to ensure your entire audience is receiving your sends?
Feeding the funnel: How to build nurture programs that drive pipeline
Get off the hamster wheel of batch and blast emailing and start creating strategic nurtures that bring home the bacon Landing on a marketing strategy that’s effective in today’s oversaturated marketplace is, well, hard. The answer? Segmentation. Segmentation is all about specifically focusing on your target niches and creating personalized content resulting in optimization, retention, […]
Email Blocklists 101: Key Players and How to Stay Off Them
Email blocklists are everywhere. They rank from the formidable to the obscure. The exact number of blocklists is not fully known – there are at least hundreds.
Apple MPP Adapt Series: Hide My Email
The Mail Privacy Protection (MPP) feature from Apple has ushered in new changes for email marketers. These changes, ranging from data acquisition to general user privacy, force marketers to adapt and evolve their best practices. One of the latest updates is the Hide My Email (HME) feature, which will certainly affect marketing email collection and […]
Email Marketing for Credit Unions: Getting It Right Matters for Member Service
Credit unions are taking advantage of marketing automation platforms, such as Act-On, to adapt, evolve and better serve their members along their financial journeys.
Apple MPP Adapt Series: Maintaining Ultimate List Health in the Age of Increased Privacy
It’s been almost two months since Apple released its iOS 15 operating system. Apple clients who upgrade to the new operating system or purchase a new iPhone with that operating system already installed will be prompted to opt into Apple Mail Privacy Protection (MPP). One of Apple MPP’s biggest challenges for marketers is that open […]
Apple MPP Adapt Series: Data Acquisition
With Apple Mail Privacy Protection (MPP) on its way in, many marketing professionals are worried about losing the open rate as a favorite metric. After all, we’ve relied on the open metric for years to judge the appeal of our brands, and the relevance of our email communication. However, over-reliance on opens has made us […]
What Apple’s Mail Privacy Protection Means for the Modern Marketer
Apple recently announced the newest version of its upcoming major mobile software update, iOS 15, for a fall release. With it comes new features around privacy and security, and the one that has been inciting concern among email marketers is the Mail Privacy Protection function. It’s important to understand how Mail Privacy Protection (MPP) works, […]
Email Deliverability: It’s Time to Let Go of Stale Data
Learn why and how to secure your email domain with DMARC protocols from one of Act-On’s email deliverability experts, Wael Elasady.
How to Time Your Promotional Emails for Maximum Social Shares
Check out this blog post to learn how to optimize your email send times to increase social shares.
How to Develop and Execute an Email Ramp Strategy
Read this blog to learn how and why to create and implement email ramp strategies as you increase your sending value with a new dedicated IP.
How Clean Data Impacts Better Email Deliverability
Our email deliverability experts break down how clean data impacts email deliverability – and how you can verify and validate your email marketing lists.
Why Email Authentication Is Important
Learn what email authentication is, why it’s important, and how to configure it for sustained email deliverability and inboxing.
Why and How to Secure Your Email Domain With DMARC
Learn why and how to secure your email domain with DMARC protocols from one of Act-On’s email deliverability experts, Wael Elasady.
How to Succeed With Re-Engagement Campaigns
Read our latest blog from our email deliverability experts to learn how to succeed with re-engagement campaigns without damaging your email reputation.
Act-On’s EU Email Sending Helps Ensure Full GDPR Compliance
Act-On’s EU Email Sending enables customers to send emails to EU residents with no transnational data transfer, which is critical to ensuring GDPR compliance.