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Case Studies

Nothing holds back great marketing teams like lackluster automation. When AGFA HealthCare got their hands on Act-On, they started segmenting messages, targeting audiences, and achieving peak campaign performance.

It’s every email marketer's worst nightmare. A sudden spike in bounce rates. Luckily, ALLDATA had Act-On’s deliverability team on their side.

Insulated copper wire manufacturer Kris-Tech Wire found a responsive audience and tapped into the power of data by using Act-On surveys.

Act-On’s marketing automation software helps a manufacturing company manage hundreds of leads per month and efficiently roll out its digital marketing strategies.

Avery Dennison reduced software costs by 37% and tripled email open rates after enhancing its Act-On implementation recently. Read on to find out how.

By updating data collection efforts and integrating Act-On with SugarCRM, this Kansas community college was able to launch segmented marketing programs to positively affect enrollment.

Data Sheets

Download this checklist and use it as a comprehensive guide for selecting a new Marketing Automation Technology for your company.

At Act-On, we’ve built the only full-featured, enterprise class marketing automation platform that maintains compliance with the HIPAA security rule.

Learn how you can use the Act-On Marketing Automation to deliver great customer experiences and drive engagement around your offerings.

Download this datasheet to learn how Act-On’s combination of simplicity and power makes it easy to create, personalize, test, deploy, and measure your email marketing campaigns

View this datasheet to learn how you can power Marketing and Sales alignment with the Act-On marketing automation platform.

With Act-On's Advanced CRM Mapping tools, you can leverage the data you collect for more targeted and personalized marketing.

Marketing teams are being asked to do more with less. Get key insights from our 2025 report on the future of B2B marketing automation. Learn what your peers say about AI, lean teams, and proving ROI.

Read marketing automation insights from your B2B peers, exclusive from Act-On in partnership with Ascend2.

Discover how AI and Marketing Automation will redefine the marketing department in a few short years.

Independent analysis of top marketing automation platforms

Act-On Software Inc., provider of the easiest-to-use marketing automation platform, today announced that TrustRadius has recognized Act-On Marketing Automation with a 2025 Top Rated Award. 

Act-On InSite is a generative AI chat agent that is embedded within a customer’s website to answer visitors’ questions concerning the company and its products, and help visitors engage with sales and support.

Act-On Software, a leading provider of marketing automation solutions, is thrilled to announce the launch of its groundbreaking Affiliate Program.

Tekpon, the online marketplace connecting businesses with the software solutions they need to thrive in today’s digital landscape, has ranked Act-On Advanced Analytics in its list of Top Marketing Analytics Software. 

Webinars

The 'do more with less' pressure is on. With 85% of marketing teams having 10 or fewer people, it's time for a new playbook. On Wednesday, September 17th at 10:00 am PT, join Act-On's marketing and product experts to learn how to turn your small team into a strategic superpower. Discover practical strategies to amplify your impact and prove the ROI leadership demands.

Superficial personalization like [FirstName] no longer works. Join Act-On experts Duessa Holscher and Mike Felix to learn the hyper-personalization strategies that activate your data and build high-converting B2B journeys at scale.

Today’s marketers aren’t just tasked with filling the funnel—they’re driving real revenue impact. But even the most sophisticated strategies can stall when there’s a disconnect between marketing and sales. NetLine, Act-On, and ZoomInfo experts will dissect and fix common go-to-market cracks, moving beyond vague alignment talk to pinpoint specific buyer-journey breakdowns.

Legacy marketing automation and ABM tools can’t keep pace with today’s digital-first buyers. Join analyst Peter O’Neill and Act-On CMO Jeff Day to learn why 87% of companies are rethinking automation and how Revenue Marketing turns buyer data into pipeline.

Ready to Act-On Your Marketing Goals?

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