How to Calculate Customer Value and Cost Metrics

Customer lifetime value (CLV) and customer acquisition cost (CAC) help sales and marketing departments uncover their best opportunities for immediate and long-term growth. Read this eBook to learn how to calculate customer lifetime value and customer acquisition cost - and then use these metrics for sustained improvement across your marketing campaigns.

In this eBook, you'll learn how to:
  • Calculate Customer Lifetime Value

  • Calculate Customer Acquisition Cost

  • How to Use These Metrics to Make Smart Marketing Decisions

  • Find and Nurture Your Most Valuable Customers

  • Strengthen Relationships With New Customers

  • Tips for improving your customer lifetime value

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