How to Calculate Customer Value and Cost Metrics

Value and cost metrics provide key insight

Customer lifetime value (CLV) and customer acquisition cost (CAC) help sales and marketing departments uncover their best opportunities for immediate and long-term growth.

Read this eBook to learn how to calculate customer lifetime value and customer acquisition cost – and then use these metrics for sustained improvement across your marketing campaigns.

In this eBook, you'll learn how to:

A Guide to Using Customer Cost and Lifetime Value Metrics

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