eBook

How to Calculate Customer Value and Cost Metrics

Customer lifetime value (CLV) and customer acquisition cost (CAC) help sales and marketing departments uncover their best opportunities for immediate and long-term growth. Read this eBook to learn how to calculate customer lifetime value and customer acquisition cost - and then use these metrics for sustained improvement across your marketing campaigns.

In this eBook, you'll learn how to:
  • Calculate Customer Lifetime Value

  • Calculate Customer Acquisition Cost

  • How to Use These Metrics to Make Smart Marketing Decisions

  • Find and Nurture Your Most Valuable Customers

  • Strengthen Relationships With New Customers

  • Tips for improving your customer lifetime value

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