Act-On Appoints Bill Pierznik as General Counsel & Senior Vice President Business Development


Expands Senior Management Team With Former Jive Chief Legal Officer

PORTLAND, OR–(Marketwired – February 24, 2016) – Act-On Software, the leading provider of marketing automation for fast growing businesses, today announced the appointment of Bill Pierznik as General Counsel and Senior Vice President, Business Development. This is one of several key positions recently added to the leadership team to further scale the business for its next phase of growth.

MarTech is one of the fastest growing technology landscapes, doubling from 2014 to 2015, with 1,876 vendors across 43 categories today. Marketing automation plays a pivotal role in the orchestration of these third party applications, and is the backbone platform to a company’s marketing operations.

“There is tremendous potential across the growing marketing landscape,” said Bill Pierznik, General Counsel and SVP, Business Development at Act-On. “It is my goal to expand our feature set and market opportunity through technology partnerships that result in more meaningful solutions for our customers.”

Bill brings over 15 years’ experience to Act-On in the areas of legal, operations, business development, corporate development, technology partnerships, and ecosystem relationships. Most recently, he served as Vice President, General Counsel for Jama Software, where he was responsible for assisting, executing, and closing the company’s largest venture capital funding round. He also helped to lead a successful IPO as the Chief Legal Officer at Jive, facilitating international expansion and growing a respected legal team in the process.

“Bill brings a wealth of knowledge and experience to Act-On, our partners, and our customers,” said Andy MacMillan, CEO of Act-On Software. “Having an experienced General Counsel will be a tremendous asset as we continue to forge new strategic relationships and expand our position in the market as the premier marketing automation solution for fast growing companies and ambitious marketing teams.”

About Act-On Software

Act-On Software provides the complete marketing engagement platform for the 21stcentury business. Simple to operate but powerful in its results, elegant in its user experience and comprehensive in its functionality, Act-On’s cloud solution powers over 3,000 companies in their marketing and sales efforts throughout the customer lifecycle. Act-On supports an open marketing ecosystem with native integrations to all major CRMs and pre-built connectors to third party applications. Act-On offers a best-in-class professional services team, dedicated customer support, and the APEX ecosystem of partners to provide clients with the resources they need to achieve business success. Act-On has been recognized for its superior product and rapid business growth by Deloitte, Forbes, and Inc. Magazine. For more information, visit

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Media Contact:
Paige Musto
Act-On Software, Inc.
[email protected]