Dallas Mavericks and Wonderlic Gain Competitive Advantage by Using Act-On Marketing Automation to Deliver a Better Customer Experience Across the Buyer’s Journey
PORTLAND, OR–(Marketwired – July 11, 2016) – Act-On Software, the leading provider of marketing automation for fast-growing businesses, today announced that professional sports organization Dallas Mavericks and test publisher Wonderlic recently selected Act-On to strengthen their marketing across all stages of the customer lifecycle. The two companies, widely known for employing winning strategies and playing at the top of their game, are among hundreds of globally recognized businesses that selected Act-On in 2016 to orchestrate marketing programs.
The Dallas Mavericks, a 2011 NBA championship-winning franchise, adopted Act-On to grow their revenue and enhance customer experience. In addition to automating shopping cart transactions, they’re using Act-On to send targeted offers to one-time purchasers, and to identify which large prospects are highly engaged, so that their corporate sales team can strategically nurture them towards a sale.
“We chose Act-On so we could more efficiently provide our fan base with more relevant and personalized content,” said Brittani Wilkins, Email Marketing Specialist for the Dallas Mavericks. “Act-On Software makes marketing automation simple, user-friendly, and manageable, and their customer service is exceptional. We look forward to deepening our partnership with the Act-On team.”
Wonderlic, whose comprehensive assessment system helps tens of thousands of organizations choose the best candidates, also adopted Act-On to power their marketing efforts. The company, most famous for their role in measuring the cognitive abilities of players in the NFL draft, replaced a competitor marketing automation system with Act-On for greater usability and tighter integration with their CRM.
“We are excited to see industry leaders harness the breadth and power of Act-On across a range of marketing programs, from inbound and account-based marketing to broader customer marketing initiatives,” said Kevin Bobowski, Act-On’s Chief Marketing Officer. “Our vision is to help businesses of all sizes orchestrate personal, engaging buyer journeys that drive real business results and customer loyalty.”
About Act-On Software
Act-On Software is a marketing automation company delivering innovation that empowers marketers to do the best work of their careers. Act-On is the only integrated workspace that powers the customer experience from end-to-end, from brand awareness and demand generation, to retention and loyalty. With Act-On, marketers can drive better business outcomes and see higher customer lifetime value. Act-On is squarely focused on the success of its customers and offers consultant-level quality with everyday customer support. Act-On has been recognized for its superior product and rapid business growth by Deloitte, Forbes, and Inc. Magazine. For more information, visit Act-On Software
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