Act-On Named the Only Visionary in the 2017 Gartner Magic Quadrant for CRM Lead Management


Rethinking the Customer Experience with Adaptive Journeys™ – Where Marketing Automation Meets Machine Learning to Deliver Individualized Engagements at Scale


PORTLAND, OR – August 24, 2017 – Act-On Software, the leading provider of adaptive marketing automation for fast-growing businesses, today announced it has been positioned by Gartner, Inc. as the only Visionary in the 2017 Magic Quadrant for CRM Lead Management. The evaluation was based on Act-On’s completeness of vision and ability to execute. Act-On believes  its comprehensive functionality and added elements of artificial intelligence (AI) used to build Adaptive Journeys™ contributed to its recognition.

With a clear picture of where business is headed and how marketing technology will evolve to support tomorrow’s marketer, Act-On is setting new standards in B2B marketing with its visionary thinking and innovative roadmap. Act-On’s heightened focus on customer success combined with its vision for Adaptive Journeys has helped fuel its momentum in the mid-market. Act-On continues to grow its new logo acquisition by several hundred a quarter, with established brands like Avery Dennison, Foxit Software, Lansinoh, and PGA of America on the client roster.

Marketing automation has become the foundation of the MarTech stack, the core engagement engine, and the key driver of revenue growth for businesses today. In a recent study Act-On commissioned Econsultancy on the State of B2B Marketing Automation, 85 percent of marketers rate their marketing automation systems as effective, and 58 percent said they saw a return on investment in six months or less.

“Act-On’s mission is to help marketers do the best work of their careers by delivering innovation that empowers them to connect and engage with their customers in more meaningful ways and build longer-lasting relationships through Adaptive Journeys,” said Andy MacMillan, CEO of Act-On Software. “We believe our Visionary position on the Gartner MQ validates our product roadmap, industry vision, and unique ability to help marketers succeed in today’s ever-changing digital landscape. We wouldn’t be where we are today without the support of our employees and customers who have helped us push our boundaries and execute on the future of marketing.”

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