Promote Growth at Every Stage of the Customer Lifecycle
Our multichannel marketing automation allows you to personalize your customer interactions from awareness to loyalty. Utilize actionable data to execute programs, grow your business, and build customer lifetime value.
Lead Scoring and Segmentation
Maximize your resources with Act-On’s efficient email marketing support. Leverage our easy-to-use email authoring, subscriber management, and reporting capabilities for impactful marketing results, all without the high costs or overhead.
Omnichannel Marketing Automation
First-Class Native SMS Marketing Support
Reach your target market faster with Act-On’s SMS marketing. 90% of messages are read within 5 minutes. Leverage domestic and international sending capabilities, behavioral tracking, segmentation, automated workflows, reporting, and more to personalize and amplify results.
Results-Focused Marketing Forms & Pages
Capture customer attention instantly with Act-On’s easy-to-build, engagement-focused landing pages and forms. Personalize effortlessly, gather essential details for engagement, and create surveys, registration pages, and progressive profiles with just a few clicks.
Enhance your Corporate Communications
Benefit from a multichannel approach to internal coms. Use SMS for time-sensitive notifications like office closures, inventory updates, and product shortages. Optimize regional or division-level communication through the Marketing Automation Network, while using the “parent” account for corporate-wide communications.
Social Media Listening and Marketing
Boost your company’s social media presence with Act-On’s Advanced Social Media Module. Easily author, manage, publish, and schedule your social media tactics. This add-on integrates social media into marketing programs, measuring efforts and amplifying employee advocacy, including Instagram Reels support.
What Our Customers Are Saying
I looked at several solutions including Pardot and Marketo. We decided to go with Act-On Software because the company has great customer service and flexibility. Act-On offered all of the main features as its competitors with a flexible pricing plan allowing us to build up our marketing activities over time.
JESSICA HUGHEY
Director of Marketing at Sertifi
The main difference between Pardot or Marketo and Act-On is that Act-On is a lot easier to use.
Fabio Bacchilega
Global Senior Digital Marketing Automation Manager, Bruker Biospin
Act-On’s reports gave us valuable insight into buyer activity, and its lead scoring and integration with Salesforce enabled us to track and nurture prospects until they were hot enough to hand to sales.
James Moat
Director Of Global Digital Corporate Communications, Avery Dennison
Executing our email campaigns through Act-On increased our open rates by 68% and our CTR by 25%.
Agata Krzysztofik
Chief Marketing Officer, Simscale
Through analytics and knowing where our customers are in their journey, we’re able to deliver the most relevant messaging.
Marc Wilensky
VP of Communications and Brand Marketing, Tower Federal Credit Union
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