Multichannel Marketing

Engage your customers everywhere they are. To reach today’s buyers, it’s essential to engage them in the channels they prefer, whether email, social, SMS, direct mail, website or chatbot. 
Act-On’s true omnichannel marketing automation makes engaging your customers easy.

Create Compelling, Personalized Emails That Engage

Act-On’s multichannel marketing automation platform empowers you to engage your prospects and 
customers everywhere they are, however they prefer to communicate, to improve your engagement 
and prospect to sales conversion rates.

Multichannel Capabilities

For marketing automation that goes way beyond email.

Automated Omnichannel Marketing

Omnichannel means more than just separate communication channels. It means automated everywhere. Just as Act-On provides automated campaigns and event-triggered email, it enables the same segmentation and automation for Social, SMS, and direct mail. Add a text-message outreach to your old email nurture program to pick up all those prospects that respond better to SMS. Or personalize a landing page for higher form conversion rate.

First-Class Native SMS 
Marketing Support

Reach your target market faster with Act-On’s SMS marketing. 90% of messages are read within 5 minutes. Leverage domestic and international sending capabilities, behavioral tracking, segmentation, automated workflows, reporting, and more to personalize and amplify results.

Social Media Marketing

Boost your company’s social media presence with Act-On’s Advanced Social Media Module. Easily author, manage, publish, and schedule your social media tactics. This add-on integrates social media into marketing programs, measuring efforts and amplifying employee advocacy, including Instagram Reels support.

Personalize web pages and forms

Capture customer attention instantly with Act-On’s easy-to-build, personalized landing pages and forms. Personalize content, content blocks and graphic blocks, or create surveys, registration pages, and forms with progressive profiles with just a few clicks.

Enhanced Corporate Communications

Benefit from a multichannel approach to internal coms. Use SMS for time-sensitive notifications like office closures, inventory updates, and product shortages. Optimize regional or division-level communication through Act-On’s Marketing Automation Network, while using the “parent” account for corporate-wide communications.

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