Product

Pricing

Act-On’s Active Contacts pricing model offers flexibility and unrivaled support. Reach your target audience based on active use, not databases, lists or junk data. Let’s talk!

Select currency

Estimate Active Contacts

2,500

How to estimate

Active Contacts are the contacts in your database that you actively market to.

Typically about

40% - 60%

of your contact database / month

Professional

A platform for the energetic marketer

$900 per month

FEATURES

Unlimited access to our complete marketing automation program:

Standard support package with email-based support. See Support Packages for more comprehensive information.

Enterprise Custom

When scale, scope, reach is essential

Let's talk

FEATURES

Everything in our professional plan plus....

Standard support package with email-based support. See Support Packages for more comprehensive information.

“Act-On’s Active Contact pricing helps us proved the value of marketing automation with a smaller investment up front.”

EVAN MCKENSIE

Marketing manager

“It made financial sense to only pay for the contacts we’re engaging with and helped secure approval to move forward with Act-On.”

CORI HUTSLAR

Website manager

“We were attracted to Active Contact pricing, which only charges us for contacts we’re actively marketing to instead our entire database.”

SIIRI HAGE

Director of marketing communications

Features
Professional

Our complete marketing automation platform

Enterprise

Enhanced to power advanced automations

Automated engagement programs
Track website and landing page visitors
Score visitors, prospects and customers
Create contact lists based on behavior and demographics
Target emails and messaging to contact segments
Deliver landing pages and forms that engage your market and capture info
Dozens of pre-built templates for landing pages, forms, and emails
Open API, Zapier and Cazoomi enables customers to build the martech they need
Interactive analytics and reporting dashboards
CRM Integration
Add on
Data Studio for advanced reporting and BI integration
Add on
Account-Based Marketing
Add on
Advanced Analytics
Add on
Add on
Automated SMS marketing
Add on
Add on
Advanced Social Media Module
Add on
Add on
Transactional email
Add on
Add on
* Integrated CRM required
Features
Professional

Our complete marketing automation platform

Automated engagement programs
Track website and landing page visitors
Score visitors, prospects and customers
Create contact lists based on behavior and demographics
Target emails and messaging to contact segments
Deliver landing pages and forms that engage your market and capture info
Dozens of pre-built templates for landing pages, forms, and emails
Open API, Zapier and Cazoomi enables customers to build the martech they need
Interactive analytics and reporting dashboards
CRM Integration
Add on
Data Studio for advanced reporting and BI integration
Add on
Account-Based Marketing
Add on
Advanced Analytics
Add on
Automated SMS marketing
Add on
Advanced Social Media Module
Add on
Transactional email
Add on
* Integrated CRM required
Features
Enterprise

Enhanced to power advanced automations

Automated engagement programs
Track website and landing page visitors
Score visitors, prospects and customers
Create contact lists based on behavior and demographics
Target emails and messaging to contact segments
Deliver landing pages and forms that engage your market and capture info
Dozens of pre-built templates for landing pages, forms, and emails
Open API, Zapier and Cazoomi enables customers to build the martech they need
Interactive analytics and reporting dashboards
CRM Integration
Data Studio for advanced reporting and BI integration
Account-Based Marketing
Advanced Analytics
Add on
Automated SMS marketing
Add on
Advanced Social Media Module
Add on
Transactional email
Add on
* Integrated CRM required

Frequently asked questions

Everything you need to know about the product and billing.

What is an "Active Contact"?
Active Contacts are based on the number of contacts you engage within a given month — not the size of your database. Your database might include millions of contacts, but you might include only 50% of them in your campaigns. Act-On fees are based on the volume of active contacts rather than the sum number in your marketing database.
We understand that many businesses experience cyclical or unpredictable growth throughout the year. Our pricing model is intentionally flexible to scale with your needs all year long, allowing for variance in Active Contact fees to meet your business realities.
The calculator above provides a pricing range for the Act-On Platform. Anticipated pricing starts at the figure shown, yet actual pricing may vary depending on additional factors – including add-ons, configuration, and implementation. Please contact sales for a specific quote unique to your needs.
The calculator above provides a pricing range for the Act-On Platform. Anticipated pricing starts at the figure shown, yet actual pricing may vary depending on additional factors – including add-ons, configuration, and implementation. Please contact sales for a specific quote unique to your needs.
The majority of the additional product functionality included in the Enterprise package is available to those with the Professional package for a fee. Please contact us for details.
Yes. Your long-term success is our priority, and we find that customers that commit to the year-long investment (or beyond) are most successful with our platform.
Yes. Please contact us for details.

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