Act-On ranked global leader in Marketing Lead Management


Vendor Selection Matrix puts Act-On at number one for both strategy and execution


PORTLAND, Nov. 1, 2018Act-On Software, the leading Adaptive Marketing platform that drives personalized and purposeful multi-channel marketing for mid-market enterprises, is thrilled to announced its #1 ranking as the global leader in the newly released Vendor Selection Matrix for Marketing Lead Management SaaS and Software. In partnership with Research In Action, the report is conducted by renowned analyst and former 12-year Forrester veteran, Peter O’Neill.

A key difference between this latest industry analysis and others is the approach of bringing together a much larger group of customer-surveyed feedback, totaling over 1,500 companies, as compared to Gartner Magic Quadrant and Forrester Wave analyses.  In fact, 60% of the end rating is based on that quantified user survey data and 40% of the analysis weighs in the analysts’ expert perspective. Insight for both categories is provided by live conversations with companies who leverage the technology, as well as the vendors themselves to hear their vision, see the product demonstrated first-hand, and to understand their go-to-market strategies. This is also very different from the G2 Crowd, Trust Radius, Capterra, etc. review sites who rely almost entirely on user opinion with no balance of bringing in broad industry expertise in overall vendor ratings.

Act-On is ranked as the overall global winner among the top 20 vendors in Marketing Lead Management with the highest score in both of the major categories – Strategy and Execution.   Within those overarching categories, Act-On received top rankings for its customer satisfaction, breadth and depth of solution offering, and vision and go-to-market strategy.

“We couldn’t be more proud of this global recognition and its representation of our users’ experiences and success,” said Kate Johnson, CEO of Act-On. “Every Act-On team plays an integral role in our customer success as they proactively utilize effective feedback loops, always keeping our customers’ best interests and marketing needs at the forefront of our work.”

Act-On prides itself on serving a variety of business types and meeting its customers where they currently are in their marketing maturity journey while helping marketing teams of virtually any size up-level their digital marketing efforts. Act-On’s Adaptive Marketing platform helps deliver personalized and relevant content at the optimal time for the right people, all the while connecting with a wider audience and nurturing the progression of the customer journey that turns leads into sales.

To read the full report on Marketing Lead Management in SaaS and Software: The Top 20 Global Vendors 2018, please visit here.

Act-On Marketing Lead Management

Vendor Selection Matrix Disclaimer

Research In Action GmbH does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings. The information contained in this research has been obtained from both enterprise as well as vendor sources believed to be reliable. Research In Action GmbH’s research publications consist of the analysts’ opinions and should not be considered as statements of fact. The opinions expressed are subject to change without further notice. Research In Action GmbH disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.