Furthers Its Commitment to European Businesses and Overall Data Privacy & Security
BEAVERTON, Ore., October 6, 2015 – Act-On Software, the leading provider of marketing automation for small and mid-sized businesses, today announced the availability of its Frankfurt data center hosted through the Amazon Web Services (AWS) Europe infrastructure region. The availability of this data center brings Act-On’s international data center locations to two: Ireland and Germany. In the new Frankfurt AWS region, as with all Act-On data centers, customers choose where their data is processed and stored.
Act-On‘s decision to expand its international footprint ensures that its customers operating under specific laws and market expectations receive the right level of support for their business needs. The availability of the Frankfurt data center furthers Act-On’s commitment to the privacy and security of its customers’ data, and ensures that all customers, across all geographies, experience the same level of performance.
The opening of the Frankfurt data center gives Act-On users an additional option for where they would like their data to reside, allowing them to benefit from having infrastructure centrally located in Europe. Additionally, customers can now further improve the fault tolerance of their applications using two infrastructure regions located exclusively in Europe.
“We are a customer-centric company that values the individual businesses that use our platform, said Ravi Balwada, Vice President of Global Operations at Act-On Software. “While our platform helps marketers create lasting, personalized relationships with prospects and customers, it is also our belief to build the same trustworthy relationships across all aspects of the business, this includes how we go about protecting and securing the integrity of our customers’ data.”
The international expansion of Act-On’s data centers comes at a time when the company is seeing higher adoption rates from European companies. Act-On currently powers over a billion marketing touch points a month for its 3,000 customers, with roughly 15 percent of those customers headquartered in Europe alone.
The Frankfurt data center is key to Act-On’s international growth strategy and is part of the company’s overall investment in expanding its presence and operations in Europe. The expansion of its data centers will help to mitigate risk for Act-On customers concerned about offshore data storage, enable customers to comply with their own data sovereignty mandates, and better conform to European privacy laws.
About Act-On Software
Act-On Software provides the leading sales and marketing engagement platform for the 21st century business. Simple to operate but powerful in its results, elegant in its user experience and comprehensive in its functionality, Act-On’s cloud solution powers over 3,000 companies in their engagement efforts across all stages of the customer lifecycle – attract, capture, nurture, convert, and expand. The platform’s out-of-the-box integrations with popular standalone tools are further complemented by Act-On Anywhere™, a business productivity application that extends the use of marketing automation across web-based environments. Act-On supports an open marketing ecosystem that enables businesses to take full advantage of the latest tools and services available, in the context of an integrated engagement and targeting platform. Act-On also offers a best-in-class professional services team, dedicated customer support, and the APEX ecosystem of partners to provide clients with the resources they need to achieve sales and marketing success. Headquartered in Beaverton, OR with eight additional offices across three continents, Act-On has been recognized for its superior product and rapid business growth by Deloitte, Forbes, and Inc. Magazine. For more information, visit act-on.com.
