Act-On InSite
Provide a better web experience with Act-On and Generative AI Thanks to popular generative AI chat solutions such as ChatGPT and Google’s Gemini, many website visitors prefer and expect an AI-driven chat experience when browsing the web. Show your prospective customers that you are on the front edge of innovation, and provide a web experience […]
2024 MProfs B2B Forum
Where to Find Us Join Act-On at B2B Forum this November 12th through November 14th in Boston! You can find us on the floor, Wednesday & Thursday, showcasing how businesses reimagine marketing automation—from simplifying workflows to scaling campaigns with ease. We’re thrilled to be sponsoring and exhibiting at the B2B Forum! Visit us on the […]
Email Marketing Software (Content)
Create Compelling, Personalized Emails That Engage Do you want to break through the noise and capture more attention? Act-On’s email marketing software gives you an easy-to-use build-and-test function, allowing you to personalize emails in a way that grabs and keeps attention. Plus, you can tap into behavioral data that gives you visibility into peak engagement […]
Email Marketing Software (Demo)
Create Compelling, Personalized Emails That Engage Do you want to break through the noise and capture more attention? Act-On’s email marketing software gives you an easy-to-use build-and-test function, allowing you to personalize emails in a way that grabs and keeps attention. Plus, you can tap into behavioral data that gives you visibility into peak engagement […]
Marketing Automation Vendor Selection Matrix
About the Report Revenue Marketing has emerged in recent years as companies transition from an individual lead-based marketing function to account-based revenue management. Research in Action’s Revenue Marketing Automation Vendor Selection Matrix highlights the providers in automation and adjacent product verticals that offer the most complete solutions for mature marketing processes. Historically, companies have been […]
Multichannel Marketing
Promote Growth at Every Stage of the Customer Lifecycle Our multichannel marketing automation allows you to personalize your customer interactions from awareness to loyalty. Utilize actionable data to execute programs, grow your business, and build customer lifetime value. Lead Scoring and Segmentation Maximize your resources with Act-On’s efficient email marketing support. Leverage our easy-to-use email […]
Multichannel Marketing
Promote Growth at Every Stage of the Customer Lifecycle Our multichannel marketing automation allows you to personalize your customer interactions from awareness to loyalty. Utilize actionable data to execute programs, grow your business, and build customer lifetime value. Lead Scoring and Segmentation Maximize your resources with Act-On’s efficient email marketing support. Leverage our easy-to-use email […]
The Hubspot Competitor that Stays in Sync
Choose Act-On: The Hubspot Alternative Dedicated to Marketing Automation Deep CRM integrations vs. a walled garden Take control of your martech stack with Act-On’s integration-friendly approach. While Hubspot has created a walled garden of products that are difficult to integrate with outside tools, we make it easy to connect Act-On with your favorite solutions. We […]
Exclusive offer for G2 Users
The smartest, easiest to use marketing automation platform. Now 20% off for G2 Users! Customers love Act-On. We’ve got the innovative tools, support services, and educational assets you need to succeed. Launch impactful campaigns in record time Your partner in marketing success Imagine: a support team that actually cares about your business. Act confidently, knowing […]
Forrester B2B Summit North America is a Wrap!
Forrester B2B Summit North America is a Wrap! Near-Term Goal Resources Email Marketing Myths Debunk’d We tested conventional email marketing wisdom to understand if what we’ve all been taught really makes a difference? See what we learned. Read the Report 5 Lead Nurture Campaigns that Build Pipeline and Support ROI If you’re feeling pressure to […]
The Most Innovative Marketing Automation Platform
Have You Noticed? Something is Wrong With Your Marketing Automation The legacy marketing automation solutions aren’t keeping pace with innovation. Think Eloqua, Marketo, and Hubspot. It’s no wonder replacement for marketing automation has been hovering at about 24% of customers for years now. These providers claim to be packed with the features you need and […]
“The Big Switch” Is On. Are You Ready?
Is Your Email Marketing Automation Creating Value? Costs keep going up, and it just gets harder to operate. Complexity surges and value dwindles. That’s the way with bloated legacy platforms. Enough is enough. Stop paying for functionality you don’t even use. Sound like your marketing automation? You’re not alone. But there’s a better way. It’s […]
Tired of Complicated Marketing Automation Slowing You Down?
The Stats Don’t Lie 23% of companies switched their marketing automation software provider in 2023! Marketing teams are only using 33% of MarTech capabilities. That means you’re only getting 33% value out of your marketing automation system. Companies are reducing their total cost of ownership by up to 55% by realigning their marketing automation to […]
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Tired of Overly Complicated Marketing Automation?
The Cry for Improvement Marketers are voicing their frustration with aging, complex marketing automation solutions. The complexity has grown to the point where only certified users can navigate the system. Campaign development takes far too long, and the user experience feels stuck in the 1990s. The Stats Don’t Lie In 2022 and 2021, 23% of […]
Total cost of ownership going up, but productivity still dropping?
Breaking Down the Complexities The big five Marketing Automation solutions have become costlier and more bloated. You’re charged for contacts and features you hardly use, all while being pushed towards other products in the mega-vendor suite. This heightened complexity drives a downward spiral in use of features – per Gartner, marketers utilize only 33% of […]
Evaluate Your Marketing Automation Platform
Can you imagine it? Marketing automation that just…works? Take the first step towards efficiency. Get our marketing automation assessment to compare providers. This simple tool will help you measure the costs of staying with your current provider, and the cost savings you could realize by making the switch sooner. According to Gartner, marketers are only […]
Visit Us At The MarketingProfs B2B Forum!
Visit Us At The MarketingProfs B2B Forum! Stop by the Act-On booth to chat with us about all things marketing automation and get hooked up with the coolest swag! Swag not your thing? We’ll also have a smoothie bike where you can pedal your way to blended fruity goodness. Tell Me More About Act-On… We’re […]
Drive Envy-Inducing ROI with Marketing Automation
Don’t Wait, Automate These days, acquiring and retaining customers requires the kind of data-rich, personalized campaigns that traditional email service providers just can’t provide. Marketing automation is the answer: scalable segmentation and targeting that improves the customer experience from first touch to renewals and repeat purchases. And while marketing automation may be advanced, getting started […]