Metrics That Matter: What You Need to Measure to Answer The Most Common Marketing Questions

Why are leads up/down? What’s our best/worst channel? Marketers are no longer given a pass on answering these types of questions. They are held accountable for knowing precisely what is working, what is not, and where in the sales funnel the breakdown is occurring. This session will show you what you need to measure in order to answer the most common questions thrown at marketers.