Finding Your Target Audience on the Web
You’ve created your targeted audience’s buyer persona, but do you know where to find them on the web? Learn why that’s important.
4 Ways to Leverage User-Generated Content to Attract B2B Leads
Content created by your customers can enhance your marketing strategy. Learn 4 ways that you can leverage user-generated content to attract more leads.
Getting Emotional: How Customer Sentiment Impacts Marketing
Understanding customer sentiment is critical to your marketing and organizational success. Learn about the role human emotion plays in a marketer’s work – from brand perception to decision-making to the creative.
Make The Most of The Customers You’ve Got With Expand Marketing
What’s “expand marketing”? It’s the collection of tactics used to keep existing customers and to expand your relationship with them. See how to do it here.
Demand Gen Marketing – Get Customers, Keep Customers
Marketing automation shouldn’t be just for generating demand. The same principles and practices for demand gen marketing (segmenting, scoring, and nurturing) have just as much to offer customer marketing; and are especially instrumental in B2B marketing.
The Changing Role of Chief Marketing Officer to Tomorrow’s CEO
Today’s chief marketing officer (CMO) is the natural choice to become tomorrow’s chief executive officers because of their customer focus, cross-organizational skills, financial acumen and data-driven decision making.
Where Marketing Automation Fits in the DX Journey
Tailor digital experiences to the individual buyer with personalized marketing automation and deliver memorable results for your customers.
The CMO + Chief Customer Officer: The Beyonce & Jay-Z of the C-Suite
By locking arms with the chief customer officer, CMOs can be at the forefront of a cool new approach to driving revenue and customer loyalty.
How Act-On University Empowers Customers to Become Better Marketers
A customer’s experience with Act-On University, which gives customers unlimited access to live and interactive courses for onboarding, product training, and best practices.
How to Raise Your Customers from the Dead with 5 Engagement Tactics
Whether your customers have ghosted, moved on, or tried on the competition, win them back with these 5 customer engagement tactics
Boost Customer Engagement by Building Trust in Your Content
Do customers trust your brand? Use these 4 powerful strategies to transform average interactions into ones that build customer engagement and trust.
This is What Customer-Centric Marketing Really Looks Like
Customer experience is a top priority for many companies. See how to create marketing that puts the customer first. That’s true customer-centric marketing.
Want More Profits? Focus on Your Best and Worst Customers
Does your customer management strategy need an upgrade? Super customers can 16x your profits – and so can firing your “super awful” customers.
5 “Digital Breadcrumbs” Customers Leave for You to Follow
Uncover the digital breadcrumbs that help to provide a more powerful customer experience.
What Can You Do with Marketing Automation: Surprise! Its more than you think.
Marketing automation is best known for its demand generation capabilities, but did you know it could do all of these things?
Customer Feedback Fundamentals: What Do Your Customers Really Think?
Getting customer feedback – via polls, market research, and discussions – can yield telling insight to your business.
Rethinking the Role of Marketing in B2B Customer Engagement
Customer Engagement throughout their lifecycle is key to a healthy business, but should sales, marketing, or customer success be in charge? This blog makes the case for marketing taking control of the customer journey.
Your Role on the Customer Journey
Creating a customer journey map helps you direct customers to the actions that you want them to take. But you also must prepare for unexpected diversions.
What Tom Hanks Taught Me About Customer Intimacy and Keeping our Brand Promise
Wondering what customer intimacy means? Go back and watch the movie Big and learn a few tips.