5 “Digital Breadcrumbs” Customers Leave for You to Follow
Uncover the digital breadcrumbs that help to provide a more powerful customer experience.
What Can You Do with Marketing Automation: Surprise! Its more than you think.
Marketing automation is best known for its demand generation capabilities, but did you know it could do all of these things?
Rethinking the Role of Marketing in B2B Customer Engagement
Customer Engagement throughout their lifecycle is key to a healthy business, but should sales, marketing, or customer success be in charge? This blog makes the case for marketing taking control of the customer journey.
What Tom Hanks Taught Me About Customer Intimacy and Keeping our Brand Promise
Wondering what customer intimacy means? Go back and watch the movie Big and learn a few tips.
Why (and How) Your Team Should Personalize the Customer Experience
Best practices for personalizing your customer’s experience with your company for spectacular results – like 3X ROI.
How (and Why) Customer Success is Different from Customer Support
“Customer success” is not a fancy name for “service department;” it’s a belief system dedicated to the customer. Learn how it adds value to your bottom line.
Why Empathetic Marketing Can Give Your Customers An Amazing Experience
Empathetic marketing: listening closely to better understand the buyer’s journey. Brian Carroll, author of Lead Generation for the Complex Sale, gives insight.
Why Making the Sale is Like a Wedding – But You Need to Think About the Marriage
Throwing a wedding is like closing a big deal: Courtship, then a contract. But should you be focusing not on the big day, but the marriage? Not on the sale, but the customer lifetime value?
How to Harness the Power of a Referral Marketing Business
With a formalized referral marketing program, you’ll close higher-value customers more quickly. Learn why it works, and the 3 keys to a successful program.
Team Trifecta: Why Align Customer Success with Sales & Marketing?
Learn why companies should include their Customer Success team in their Sales and Marketing alignment plans to achieve lower marketing costs and increased customer value.
Happy #GetToKnowYourCustomersDay
There’s a whole calendar of hashtag holidays to spark your social editorial calendar. Some are silly, but #GetToKnowYourCustomersDay is the real thing.
Why Customer Experience is the Hot New Thing in Marketing
What’s old seems new again: customer experience has always been the baseline for retention and profit, but was outshone by new tactics for a while. No more.