Map the Customer Journey to Extend and Amplify the Customer Lifecycle
Your site is built. Your SEO rankings are awesome. You’re attracting more customers and spreading phenomenal brand awareness. But that’s just the beginning! With Act-On’s customer journey management, you can implement customer journey mapping to deliver at every stage of the customer lifecycle. Use Act-On to build accurate customer personas, elevate customers into brand champions, and extend every customer journey.
Customer Journey Automation
- By leveraging Act-On’s demand generation features, data management tools, and CRM integrations, you can gather the information you need to build accurate and engaging customer personas. Use these customer personas to deliver personalized campaigns to target audiences throughout the customer lifecycle. Tweak and improve them over time as you gather data through progressive profiling, lead scoring, and account-based marketing.
- Effective customer journey management is the key to expanding your funnel and extending the customer lifecycle. Every customer journey is different. Therefore capturing and mapping actionable data is crucial because it allows you to segment your campaigns and personalize your messaging content. Using your customer personas and Act-On, you can create a visual representation of the customer journey across all of your marketing channels and mediums. Then you can always deliver against each customer’s specific needs and interests.
- Cultivating brand champions requires time, attention, nuance, and dedication. A proactive, automated campaign delivered through an optimized customer journey gives you actionable insights into customer satisfaction — helping you conserve resources and increase enthusiasm. And by extending your customer journey mapping beyond the point of purchase, you can turn everyday consumers into lifelong brand champions.
- Make the most of our platform and drive immediate and long-term business growth by extending the customer journey. From awareness to purchase to advocacy, your mode of campaign execution is the driving force that propels customer loyalty and retention. Thankfully, Act-On customer journey management has everything you need. Build customer personas, develop customer journey mapping strategies, and extend the customer lifecycle.
"Our customers feel like we’re speaking to their needs. Act-On has allowed us to take them on a unique journey."
How Does Act-On Help With Customer Journey Management?
Accelerate the customer journey
Nurture leads and accelerate the customer journey by segmenting contact lists and optimizing engagement through personalized, relevant, timely messaging that addresses pain points, interests, and behavior.
Customer journey automation
Educate your customers and drive them along the buyer’s journey through automated customer journey programs that use conditional logic and dynamic content to deliver the right message to the right person at the right time.
Fine tune your sales approach
Use customer journey management tools to optimize your engagement, messaging, and interactive elements to clear a path to conversion for every customer.
Build things people talk about
Create interactive web experiences with Act-On optimized forms and landing pages. Capture visitor behavior, and inform segmentation and personalized messaging.
How Can This Help My Business?
By developing and deploying great customer journey automation, you can improve the customer experience at every phase of the lifecycle. Our customers have increased revenue by nearly 800% through advanced segmentation strategies that speak directly to the individual. And by shifting to sophisticated email campaigns with conditional logic and dynamic content, these same customers improve conversion rates by 200% and open rates by as much as 1500%.
