Act-On’s product marketing features help you improve and execute your go-to-market plans and deliver powerful product launch email sequences.
Get The Word Out With Great Product Launch Software
With our solution, you can optimize content and messaging to drive excitement for your new product and service launches throughout your market and among your prospects and consumers. Encourage them to further engage with your campaigns and get more usage out of your offerings, building anticipation and their appetite for adventure.
New Products & Services
How Does Act-On Help With Product Marketing?
By expanding our use of Act-On, we’re able to remain relevant as we work on new initiatives and our marketing needs grow.Evan McKenzie, Marketing Manager (TCP Training)
How Can Product Marketing Help My Business?
You’ve spent a lot of time, money, and effort to create your new offering. Now, empower and amplify your marketing efforts to make your launch a success. With improved data collection, sales enablement tools, segmentation-powered personalized outreach, and targeted digital content, you can better understand your audience’s behaviors and easily create individualized messaging that helps you increase engagement rates; conserve valuable time, resources, and budget; and drive more opportunities and direct sales to prove marketing ROI.
Keep the Momentum Going
The new product clock doesn’t stop after launch. Capitalize on the momentum your launch generates by tracking purchase, engagement, and adoption behaviors while measuring valuable feedback to assess go-to-market campaign and product performance.
Accurate Outreach Analysis
Our platform will help you understand and measure the impact of your launch tactics by assessing email outreach reporting, event and webinar metrics, new leads and contacts, and conversion rates.
Marketers who incorporate digital marketing campaigns into their
strategy are 356% more likely to succeed.
of customers say it is somewhat or very important that the company
they buy from is innovative.
Go Beyond the Lead
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