Reduce Expensive Marketing Waste and Improve Brand Consistency
Managing marketing for many groups, regions, franchises, and more isn’t always easy. Efforts are fragmented, and consistency is a challenge. The Marketing Automation Network eliminates expensive disconnect, empowering marketers to take full control of brand consistency and eliminate redundant and time-consuming processes. Fully automated workflows allow marketing teams to easily share programs and efforts across all groups, quickly improving efficiency.
Flexible Administration and Collaboration
Manage all accounts from a single, easy-to-view parent account. Create sub-account workspaces, assign Active Contacts to accounts, and assign or reassign individual account managers. Plus, you can quickly log in to accounts to help manage marketing efforts and to share assets between accounts. For OEM and agency customers, co-branding capabilities allow you to showcase your company’s brand.
Easy-to-Share Templates
Duplicate efforts cost your team valuable time and money. The Marketing Automation Network recaptures this waste by giving you the ability to share content between parent and child accounts. Your team can improve brand consistency while retaining critical controls and oversight across your shared workspaces.
Powerful Reporting
Data disconnect interferes with understanding true marketing results — what’s working and what isn’t. Act-On metrics give you total visibility into all accounts through the Act-On Data Studio. Quickly understand the performance of emails, forms, landing pages, SMS, web pages, and more, broken down by parent account or specific child accounts.
As the US’s premier marketing agency for independent financial advisors, Lone Beacon using this feature in Act-On allows us to quickly and efficiently aggregate all their data into disparate silos and then into one analytics area using the data studio tool.
