Consolidate Your MarTech Stack via Salesforce Marketing Automation Integration
Integrating Salesforce with Act-On marketing automation software empowers you to collect information for improved visibility into (and understanding of) prospect and customer behavior and preferences, streamline everyday processes, and focus your efforts on those initiatives that increase your bottom line. interests. Act-On’s advanced and dynamic marketing segmentation features help you achieve precise audience segmentation to pair great content and messaging with enthusiastic targets!
Gain Visibility Into Customer Behavior and Insights
Marketing automation & Salesforce integration allows Sales and Marketing to compile important lead information (such as contact name, industry, and location) that your salespeople need to know before they talk to a potential customer. Better yet, when you integrate Salesforce with Act-On marketing automation, your sales team can also gain visibility into a lead’s engagement and activity history to help them have more targeted conversations and refine their sales approaches.
Collaborate With Marketing for Better Results
For Sales to do their job effectively, Marketing needs to attract the right opportunities and have a good process in place for transferring those leads to Sales. Act-on's marketing automation for Salesforce can help get both teams on the same page, streamline processes, and facilitate better lead transfers and insights.
"Act-On gave me the insight I needed to better strategize how we engage our different audience segments."
Invest Time on Better Opportunities
Even the best insights can’t help a salesperson if they’re chasing a lead that’s simply a bad fit. Salesforce marketing automation integration allows your marketing team to score leads and notify Sales of when they’re qualified and ready to buy. This enables your salespeople to invest time on bigger, better, and more qualified opportunities — increasing their chance of success.
Maximize Customer Lifetime Value
Your current customers are one of your greatest assets when it comes to fueling business growth, so it’s important to continue to engage, nurture, and build relationships with that audience. When combined with lead scoring in Act-On, Salesforce can give you insight into the health of an account and help you identify opportunities to cross-sell and upsell, so you can maximize customer lifecycle value.
