How to Calculate Customer Lifetime Value (CLV)
Customer lifetime value is figuring out what you’re actually gaining from each customer. Use this metric to get the pulse of your business.
5 Strategies to Convert Prospects into Customers
Convert more prospective customers into clients with this list of five strategies to uplevel your marketing and sales.
How to Use Data to Inform and Improve Your Customer Journey
Marketers are collecting more and more first-party customer data, especially in the wake of increasing email and advertising privacy regulations. Yet many teams report difficulties when it comes to applying all that data to their marketing programs. One simple way to start? Use your customer journey as a lens to identify opportunities to apply data-driven […]
Customer Journey Mapping: How To Create A Map That Matters
Think of customer journey mapping as your secret ingredient for marketing strategy success. The process allows you to gain a deep understanding of your customers’ needs, goals, pain points, desires and experiences. Companies that use customer journey mapping are twice as likely to outperform competitors that don’t, so it’s definitely worth discovering your ideal customer’s […]
Why Redefining Customer Experience is Critical to the Automotive Sector
Learn how the automotive industry can leverage marketing automation to redefine customer experience and drive growth.
Orchestrate Engaging and Immersive Brand Experiences With Act-On’s Automated Journey Builder
Act-On’s reimagined Automated Journey Builder provides users with an unprecedented ability to deliver exceptional brand experiences and buying journeys.
The Importance of Customer Obsession in Product Development
Act-On’s Chief Product Officer explains why customer experience optimization plays a key role in product development.
Dynamic Website Personalization: How to Use It Successfully
Website personalization is the best way to deliver customized user experiences, but you have to implement a sound strategy to get the most out of this useful tool.
The Benefits of Website Personalization
Website personalization solutions allow you to place relevant content directly in front of your target audience to improve engagement and generate better leads.
Engage Your Customers at the Best Time with These Outreach Strategies
Use these customer outreach strategies to deliver great campaigns, content, and messaging at the perfect time and place in each customer’s buying journey.
Optimizing Your Website to Personalize the Customer Journey
Read this blog to learn how to personalize the customer journey through proven website personalization tactics and techniques.
Segment Your Data to Target the Right Prospects
Segmenting your audience makes personalizing the customer journey easier than ever before and help your team focus on the best leads.
Effective Email Marketing Uses Data, Behavior, and Customer Personas
Developing a strategy that works for your target audiences is essential for email marketing success. This post will guide you through using personas, data, and behavior for improved deliverability and even better engagement.
3 Proven Tips to Avoid the Spam Folder
Having your emails read as spam is every marketer’s worst nightmare. These 3 tips will help you avoid the spam folder and improve deliverability.
The Changing Role of Chief Marketing Officer to Tomorrow’s CEO
Today’s chief marketing officer (CMO) is the natural choice to become tomorrow’s chief executive officers because of their customer focus, cross-organizational skills, financial acumen and data-driven decision making.
The CMO + Chief Customer Officer: The Beyonce & Jay-Z of the C-Suite
By locking arms with the chief customer officer, CMOs can be at the forefront of a cool new approach to driving revenue and customer loyalty.
Boost Customer Engagement by Building Trust in Your Content
Do customers trust your brand? Use these 4 powerful strategies to transform average interactions into ones that build customer engagement and trust.
This is What Customer-Centric Marketing Really Looks Like
Customer experience is a top priority for many companies. See how to create marketing that puts the customer first. That’s true customer-centric marketing.
Want More Profits? Focus on Your Best and Worst Customers
Does your customer management strategy need an upgrade? Super customers can 16x your profits – and so can firing your “super awful” customers.