Act-On Marketing Blog

IDEAS YOU CAN ACT ON

Rethink Marketing podcast: Sales Qualification Score

In this Rethink Marketing podcast episode, Joyride's Kat Krieger explains why they chose Act-On's marketing automation platform.

 

Application Abandonment Blog Post

Why Your Financial Business Needs An Application Abandonment Campaign

Many consumers abandon their loan application before submitting - as a financial business, anticipate this with an application abandonment campaign.

 

lead scoring program

5 Things to Consider When Implementing a Lead Scoring Program

Is your organization thinking of implementing a lead scoring program? Here are 5 things you should consider in order to ensure it works…

 

Rethink Marketing podcast: Hiring a Freelance Writer

On the Rethink Marketing podcast, Sharon Hurley Hall and Nathan Isaacs outline how to hire the perfect freelance writer for your B2B business.

 

build your marketing automation team

Building Your Marketing Automation Team: Roles, Collaboration, and Expectations (Hint: You don’t need to hire a technician)

Building your marketing automation team is much simpler than you think. These are the roles and responsibilities that will set you up for…

 

Create a Landing Page that Gets Results

Landing pages let you curate content, images and resources to help leads during the decision-making process. Here are a few tips to make…

 

Why You Need a Customer Testimonial Video

If you can have only one video, make it a case study video. Customer testimonial videos are incredibly effective at converting leads into…