Act-On Marketing Blog
IDEAS YOU CAN ACT ON
Rethink Marketing podcast: Sales Qualification Score
In this Rethink Marketing podcast episode, Joyride's Kat Krieger explains why they chose Act-On's marketing automation platform.
Why Your Financial Business Needs An Application Abandonment Campaign
Many consumers abandon their loan application before submitting - as a financial business, anticipate this with an application abandonment campaign.
5 Things to Consider When Implementing a Lead Scoring Program
Is your organization thinking of implementing a lead scoring program? Here are 5 things you should consider in order to ensure it works…
ABM KPIs to Measure (and those to ignore)
Do you want to be able to measure the success of your account-based marketing program? Here are a few account-based marketing KPIs you…
Rethink Marketing podcast: Hiring a Freelance Writer
On the Rethink Marketing podcast, Sharon Hurley Hall and Nathan Isaacs outline how to hire the perfect freelance writer for your B2B business.
Building Your Marketing Automation Team: Roles, Collaboration, and Expectations (Hint: You don’t need to hire a technician)
Building your marketing automation team is much simpler than you think. These are the roles and responsibilities that will set you up for…
Create a Landing Page that Gets Results
Landing pages let you curate content, images and resources to help leads during the decision-making process. Here are a few tips to make…
Why You Need a Customer Testimonial Video
If you can have only one video, make it a case study video. Customer testimonial videos are incredibly effective at converting leads into…
Rethink Marketing podcast: Growth Marketing Hacks
Josh Fechter built a million dollar business being authentic with his audience. Learn his growth marketing hacks on the Rethink Marketing podcast.