Act-On Marketing Blog

IDEAS YOU CAN ACT ON

Rethink Marketing Podcast: Marketing Automation for Manufacturing

Peter Hoffman and Motion Solutions have gained a competitive advantage in the manufacturing industry by adopting marketing automation.

 

5 Creative Ways to Use Data (Beyond Measuring KPIs)

Data is useless to us if we don’t know how to properly analyze and share it with our team and our customers. Here are…

 

tips for improving your customer personas

Listening Tricks to Build More Accurate Buyer Personas

Address your customers’ pain points and needs with these listening tricks that will help you refine customer personas to optimize the customer journey…

 

Lessons from TruStone About Credit Union Marketing

TruStone Uses Marketing Automation to Personalize Credit Union Marketing

Learn how TruStone is leveraging marketing automation to transform their credit union marketing.

 

Rethink Marketing Podcast: Optimizing Your Best Performing Content

Do you know what is your best performing content? Are you optimizing your best performing content? Listen to Larry Kim's take on making…

 

marketing automation software implementation

5 Reasons Why Marketing Automation Software Implementations Fail

The right strategy is essential to marketing automation success. Here are 5 reasons marketing automation software implementations fail and how to fix them.