Act-On Marketing Blog
IDEAS YOU CAN ACT ON
Rethink Marketing Podcast: Marketing Automation for Manufacturing
Peter Hoffman and Motion Solutions have gained a competitive advantage in the manufacturing industry by adopting marketing automation.
5 Creative Ways to Use Data (Beyond Measuring KPIs)
Data is useless to us if we don’t know how to properly analyze and share it with our team and our customers. Here are…
Listening Tricks to Build More Accurate Buyer Personas
Address your customers’ pain points and needs with these listening tricks that will help you refine customer personas to optimize the customer journey…
Rethink Marketing Podcast: On-Demand B2B Content Marketing
PathFactory's Elle Woulfe was recently on the Rethink Marketing podcast, where she talked about how the on-demand B2C economy is changing B2B marketing.
TruStone Uses Marketing Automation to Personalize Credit Union Marketing
Learn how TruStone is leveraging marketing automation to transform their credit union marketing.
5 Easy Tips to Create and Optimize Effective Email Campaigns
The key to increasing email open, click, and conversion metrics is delivering targeted content and following established best practices.
Rethink Marketing Podcast: Optimizing Your Best Performing Content
Do you know what is your best performing content? Are you optimizing your best performing content? Listen to Larry Kim's take on making…
Marketing Personalization Strategies You Might Be Missing
Marketing personalization can reduce your acquisition costs, lift revenues, and increase your marketing spend efficiency. Here are 7 strategies to act on today.
5 Reasons Why Marketing Automation Software Implementations Fail
The right strategy is essential to marketing automation success. Here are 5 reasons marketing automation software implementations fail and how to fix them.