Enabling Your Sales Team with Interactive Content
Sales doesn’t have time to mess around. Nobody does – but they definitely can’t afford to waste time when it can be better spent on pursuing ideal prospects. Sales enablement has become a popular topic for a reason. To keep your sales teams happy and proactive, they need the content to be a driver in the sales cycle too.
By being involved with the interactive quiz from its inception, sales helped steer the strategic direction already. And if the content performs well, the intelligence will be unbeatable.
From follow-up emails to phone calls, sales will be able to select informational nuggets to fuel the conversation. This gives them more confidence to bring to the table, as they can customize the features or services talking points based on the buyer’s pain points and aspirations the quiz helped them identify beforehand. At the end of the day, sales is happy because they have a much higher potential for closing.
“Market like the year you are in.” Gary Vaynerchuk of Vayner Media gave us marketers some words to live by when he said this.
Marketing is always evolving and we have to evolve with it. When the next big thing comes along, it’s an opportunity to do what works to reach our objectives. The sales and marketing alignment movement is getting lost out there. We keep talking about it, but we’re not doing it.
If marketing and sales work together instead of separately from the get-go with the creation of a focal lead generation asset, think about the difference that would make. What would that look like? Probably a whole lot different than the way you’ve been working.
If we take an innovative tactic like interactive content and combine it with a necessary practice like sales and marketing alignment, we’ll be taking purposeful strides to achieve content marketing greatness.