If you’re a marketer in the B2B space, you’re probably planning on hosting a booth at a few trade shows in the upcoming year. If not, you should plan on adding one or two to your 2019 marketing strategy because chances are that they will lead to big opportunities. And the numbers are there if you don’t believe us, with stats claiming that 77% of decision makers discovered a new supplier while attending a trade show.
But while there are plenty of blog posts out there about the benefits of exhibiting at a trade show, today we’re focusing on tips to help you be successful. Our team has been on the road this past year and have gathered a few tips to share. We sat with our very own Marketing Programs Manager, Kristin Foster, who is in charge of driving our trade show strategy, to talk about lessons learned in 2018. Keep on reading to learn a few insights from her on what you should be doing to maximize your trade show marketing efforts in the new year.