It seems like every B2B company these days has a blog, and there’s a reason why. They are a great way for you to establish yourself as a thought leader and create useful and easily accessible content for your prospects and leads at every stage of the sales funnel.
Now while we’ve written several posts about creating engaging content and the power of blogs, this is not one of them. This post is about how to get your prospects and leads to pay attention to it. Because despite the potential of your blog to help you reach more leads, this tool is only useful if you get people to actually read what you write. And even if your SEO game is strong and your seeing tons of organic traffic, investing time in promoting your blog can help you see even better results.
Although blogs have been around for a while, the digital marketing landscape has definitely changed, and with that so has the way we perform outreach to promote our content. If you haven’t been keeping up with trends on how to promote content or looking for new ideas to expand your reach, today we’re rounding up a few ways you can promote your content in 2018.