Tips on How B2B Marketers Can Get More Leads

lead generation

Lead generation continues to be one of marketers’ top goals, but that task is easier said than done. Marketers have to ensure that they are attracting quality leads that will eventually convert into customers. This article covers a few tips for marketers on what they can do to get more and better leads.

7 Ways B2Bers Can Rock Lead Gen Via Social Media

social media

B2B social media marketing can prove frustrating if you lack a strategy. And a strategy is not just a goal of gaining more followers. Here are 7 tips to polish your strategy and drive more lead generation through social media.

Demand Gen Marketing – Get Customers, Keep Customers

Photo illustration for demand gen marketing and customer marketing

Marketing automation shouldn’t be just for generating demand. The same principles and practices for demand gen marketing (segmenting, scoring, and nurturing) have just as much to offer customer marketing; and are especially instrumental in B2B marketing.

Generate Leads with Online Quizzes

This is a picture of Josh Haynam for the Rethink Marketing Podcast where he talks about generating leads with online quizzes

: In this Rethink Marketing Podcast interview, Interact’s Josh Haynam shares insights on why online quizzes are great for lead generation.