Marketing personalization can reduce your acquisition costs, lift revenues, and increase your marketing spend efficiency. Here are 7 strategies to act on today.
This week, we chat with Michelle Evans, a veteran marketing strategist, about designing your perfect marketing funnel for predictable success.
Read this blog to learn how you can use lead generation forms to improve your inbound marketing efforts and results.
If you can have only one video, make it a case study video. Customer testimonial videos are incredibly effective at converting leads into customers.
Social media can help companies attract and convert more leads if used properly. These 5 tips will improve your social media engagement for even better results.
In this Rethink Marketing podcast recap, Nick Jordan from Logic Inbound outlines what you need to build a successful channel partner strategy.
Act-On’s new contact report makes it even easier for marketing and sales to connect with customers at a more personal level.
Marketers can do more than create ‘spray and pray” drip emails. Instead, adding personalization and segmentation can boost engagement – and revenue.
Lead generation continues to be one of marketers’ top goals, but that task is easier said than done. Marketers have to ensure that they are attracting quality leads that will eventually convert into customers. This article covers a few tips for marketers on what they can do to get more and better leads.
Ready to learn how to use content to get more sales? 6 easy steps to develop a marketing content plan that will earn fans and customers.
Forget the arguments about whether or not to gate content. The questions are when – and how – to best gate content. The answers lie along the customer journey.
Centralizing your MarTech stack is a daunting task, particularly for large organizations with divisions around the world used to working independently from each other. Learn how Avery Dennison reduced licensing costs, streamlined marketing operations, and increased leads.
Check out these 12 proven website lead generation strategies to get more and better leads. With examples!
B2B social media marketing can prove frustrating if you lack a strategy. And a strategy is not just a goal of gaining more followers. Here are 7 tips to polish your strategy and drive more lead generation through social media.
Data-driven marketing is much more than a buzzword; it’s a very smart way to apply what you learn from metrics to your marketing programs.
Webinars are powerful lead generation tools if you deliver information people want and need, woven into your webinar content. Here are 10 tips to add to your webinar planning checklist.
Marketing automation shouldn’t be just for generating demand. The same principles and practices for demand gen marketing (segmenting, scoring, and nurturing) have just as much to offer customer marketing; and are especially instrumental in B2B marketing.
Tailor digital experiences to the individual buyer with personalized marketing automation and deliver memorable results for your customers.
: In this Rethink Marketing Podcast interview, Interact’s Josh Haynam shares insights on why online quizzes are great for lead generation.