Plan Your Q4 Email Sending Strategy to Beat the Coming Logjam
Q4 brings heavy demands on your email programs–and your buyers. Get your Q4 email sending strategy in shape now to optimize your chances for smart success.
Three Myths and Misconceptions About Email Automation
Email automation enables more meaningful relationships with your customers. This post debunks three myths of what it’s not.
Why Hasn’t the US Adopted Opt-In? It’s Time for a Rethink.
CAN-SPAM doesn’t do enough to protect US consumers – or US commerce. Especially given the coming changes in EU digital laws, it’s time we adopted email opt-in.
What You Need to Know About Email Feedback Loops
Here’s a nice tip for an email marketer: Sign up to get a feedback loop (FBL) from ISPs. The feedback can help you maintain a clean and healthy email list.
From Scratch: Three (More) List Building Strategies for Agencies (and Others)
3 savvy paid strategies for email list building. The right stuff for agencies building lists for clients, or for the sophisticated in-house company marketer.
Social Media Audiences Are Great, But Email Audiences Are Better
Compared to old-shoe email, social media is the shiny new game. But if you want conversions, go with the tried-and-true: email delivers.
A 20-Point Checklist for the Perfect Email Newsletter
Following a checklist helps bullet-proof any project. Here’s a 20-point checklist to help you ensure your newsletter meets your own standards.
What Happens to Yahoo Mail Now That Verizon Bought Them?
Yahoo, we hardly knew ya. Now that Verizon has swallowed another Internet service provider in addition to AOL…what will happen to the Yahoo mail inbox?
3 Ways to Optimize Your Email Subject Lines
Your email subject lines can win friends – or lose readers, sometimes forever. 3 tips for making your subject lines more compelling, more useful, and more productive.
How to Get Subscribers for Your B2B Email Newsletter [And How Not To]
In real estate, what matters is location, location, location. For your email newsletters, it’s list, list, list. How to build a quality subscriber list.
Rethink Marketing Automation – for the CASL-Compliant Marketer
Marketing to Canadians? There are some great ways to grow your bottom line with marketing automation – that don’t infringe on CASL regulations.
From Scratch: Four (Free) List Building Strategies
Modern marketing turns on having a good list. Four free, time-based, proven agency strategies for list building (which can work for companies, too).
Mining Un-engaged Prospects using a Multivariate A/B Approach
You might think your unengaged email recipients should click the same subject line that your engaged recipients do. You might be wrong. Read all about how you can mine unengaged prospects with multivariate A/B testing.
The Perils of Email List Buying – Rookie Mistakes 101
Politics is a window on marketing. The Donald Trump campaign made rookie email errors, starting with buying lists – a classic example of what not to do.
Unengaged Email Recipients, Misunderstood and Mismanaged
A big list looks good to your boss, but if your list contains a lot of unengaged email recipients, you’re risking your email reputation and deliverability.
Keep Calm and Email On: What the Success of Brexit Means to Marketers
Brexit won; Britain has voted to leave the European Union. Learn what will this mean for marketers who work in and with the UK and the EU?
Just What is a Privacy Shield Exactly, and Is It Painful?
If you market to the EU, you know that the EU data handling requirements are changing. Here’s a look at the upcoming stringent Privacy Shield requirements.
Why Formulas Work Better than Templates for Email
Ever been tempted to buy a “winning” email template for a sales pitch? Discover why it’s a bad idea, and what you can do instead – that works even better.
Brexit and the Digital Landscape – What Can You Expect?
On June 23, 2016 the UK will vote to stay in – or leave – the European Union. What will this mean for digital marketers who serve UK buyers?