Email Marketing vs Marketing Automation: 5 Key Differences
Discover 5 key differences and learn how each tool tracks engagement, adapts messaging, scores leads, and supports business growth.
The Benefits of Email Marketing Automation: Is it Time for an Upgrade?
Read about key differentiators between email service provider (ESP) platforms and marketing automation platforms, and the advantages automation can bring.
Marketing in a Recession: Experts Share Tips for Success
Economists say we’re on the edge of a recession. A study showed a 7 in 10 chance we’ll cross over the brink during 2023. Does it mean they’re right?
Marketing for Manufacturing: 3 Key Strategies & Examples
Jargon. It’s easy to get lost in it. The world of heavy industry is full of manufacturing marketing strategies and advertising examples that show what happens when jargon distracts from clear communication. Marketing something incredibly technical, scientific, or just plain complicated presents a serious challenge for marketers. It takes not just great communication skills and […]
How to Invest in a Winning MarTech Strategy
Techstack doesn’t have to be a dirty word. The technology you use to keep your business thriving can actually make life so much easier.
4 Essential Marketing Tools for Manufacturing Companies
Learn more about marketing for the manufacturing industry and how to take advantage of marketing automation to outpace your competitors.
How to Evaluate Your Marketing Automation Maturity
Marketing automation isn’t magic, and it doesn’t happen on its own. Teams have to intentionally incorporate automation into their marketing programs across channels and throughout the entire customer journey, crafting an experience designed to target the right audience members with the right messages at the right time. However, according to our 2022 State of Marketing […]
Email Marketing for Credit Unions: Getting It Right Matters for Member Service
Credit unions are taking advantage of marketing automation platforms, such as Act-On, to adapt, evolve and better serve their members along their financial journeys.
4 Ways to Use First-Party Data in Marketing
From email engagement to organic traffic insights—learn practical tactics to use your customer data for better results.
Marketing Automation Adoption: A Step-by-Step Guide
Contrary to popular belief, marketing automation adoption does not require a complete reinvention of your marketing programs and processes. And, the cost of doing nothing is enormous. The most effective marketing automation deployments include careful planning, process change, and program redesign. But this doesn’t have to be a vast, disruptive change. The kinder, gentler option […]
Marketing Automation Use in the Technology Industry
While marketing automation software is the norm among mid- to large-scale businesses, the tech industry is clearly leading the charge.
How to Drive Better Webinar Engagement with SMS Marketing
The number of B2B webinars has grown by 162%. Let’s discuss how you can drive webinar engagement with SMS Marketing.
Building Your Marketing Automation Team Structure
It’s no secret that marketing automation brings can big benefits to your marketing and sales efforts. It has been proven time and time again to bring efficiency gains in marketing, and to improve marketing and sales alignment, resulting in more conversions overall. But, if you’re looking to implement marketing automation, or improve your current programs, […]
The Death of Third-Party Cookies: What Marketers Need To Know
Learn what you need to know and how to prepare as a marketer for the changes coming to third-party cookies.
3 Common Marketing Automation Challenges, Solved
These easy solutions will help you overcome the most common barriers to success marketers face when implementing marketing automation.
SMS Marketing Automation Strategies
Learn how Act-On empowers marketers with SMS Marketing Automation Strategies for scheduling, triggering, and tracking campaigns.
Marketing Automation for the Modern Buyer’s Journey
Just a few short years ago, the average B2B buyer still responded well to the classic marketing and sales tag-team approach, with marketing providing high-quantity product exposure and sales moving in to close the deal. This had been the model for decades, and everyone (buyers and sellers alike) was trained to it. However, as the […]
Marketing Automation Stats You Need to Know Now
Have you ever heard the saying, “Change is the only constant?” As you probably already know, that’s especially true in marketing, and as a result, staying up to date with fresh statistics about B2B marketing automation can be a challenge. So, we recently set out to uncover the most useful marketing automation stats by surveying […]
3 Tips to Improve Collaboration Across Distributed Marketing Teams
These 3 collaboration tips for distributed marketing teams will help your organization improve communication, streamline processes, and get better results.