Marketing in a Recession: Experts Share Tips for Success
Economists say we’re on the edge of a recession. A study showed a 7 in 10 chance we’ll cross over the brink during 2023. Does it mean they’re right?
Marketing for Manufacturing: 3 Key Strategies & Examples
Jargon. It’s easy to get lost in it. The world of heavy industry is full of manufacturing marketing strategies and advertising examples that show what happens when jargon distracts from clear communication. Marketing something incredibly technical, scientific, or just plain complicated presents a serious challenge for marketers. It takes not just great communication skills and […]
The Hottest Marketing Automation Trends for 2023
Wouldn’t it be nice if your buyers were predictable? If they’d always follow the same path to purchase, and you could easily predict their behaviors and purchasing patterns? It would make marketing and closing deals much easier, that’s for sure. But as you know, prospects and customers aren’t predictable. Their buying patterns, channel interactions, and […]
Act-On in Action: How Act-On Helped Me Gain Autonomy as a Marketer
When I graduated college, I thought I had a pretty good idea about the marketing landscape. But, when the marketing department at my first job implemented Marketo, I realized something was missing from my education: marketing automation. This article shares my career growth story, working in Marketo, then HubSpot, and now Act-On for marketing automation. […]
How to Invest in a Winning MarTech Strategy
Techstack doesn’t have to be a dirty word. The technology you use to keep your business thriving can actually make life so much easier.
4 Essential Marketing Tools for Manufacturing Companies
Read this blog to learn more about marketing for the manufacturing industry and how to take advantage of marketing automation to outpace your competitors.
6 Tips for Scaling with Marketing Automation
A personalized customer journey can be the deciding factor for whether a buyer becomes your loyal advocate, or whether they turn to your competitors.
How to Evaluate Your Marketing Automation Maturity
Marketing automation isn’t magic, and it doesn’t happen on its own. Teams have to intentionally incorporate automation into their marketing programs across channels and throughout the entire customer journey, crafting an experience designed to target the right audience members with the right messages at the right time. However, according to our 2022 State of Marketing […]
How Marketing Automation Can Replace Your Lead Tracking Spreadsheet
Let’s be honest – lead tracking spreadsheets are a marketing nightmare. You may have gotten away with them as the backbone of your marketing system five years ago, but if you’re still relying on spreadsheets as the glue that holds your marketing program together, you are most likely about to either pull all your hair out […]
Email Marketing for Credit Unions: Getting It Right Matters for Member Service
Credit unions are taking advantage of marketing automation platforms, such as Act-On, to adapt, evolve and better serve their members along their financial journeys.
4 Ways to Implement Marketing Automation Data
Collecting first-party customer data is a top priority for most B2B marketers, especially as third-party cookies and other data sources are regulated or blocked by leading tech platforms. But collecting data is only the first step. The data you gather actually needs to be applied to marketing programs to make an impact on customer experience and conversion.
Marketing Automation Adoption: A Step-by-Step Guide
Contrary to popular belief, marketing automation adoption does not require a complete reinvention of your marketing programs and processes. And, the cost of doing nothing is enormous. The most effective marketing automation deployments include careful planning, process change, and program redesign. But this doesn’t have to be a vast, disruptive change. The kinder, gentler option […]
8 Ways Marketing Automation Can Expand Your Search Marketing Agency
Search marketing agencies are experts at generating leads, building brand awareness, and increasing sales. But why stop there, especially when you’ve got the expertise to expand your reach and improve results for your clients? The power of search marketing can be extended significantly if you can help your clients manage engagement and build lasting relationships […]
Marketing Automation Use in the Technology Industry
While marketing automation software is increasingly becoming the norm among mid- to large-scale businesses, the tech industry is clearly leading the charge.
B2B Marketing Automation Trends to Watch in 2022
Our recent State of Marketing Automation report found that B2B marketers use automation to streamline marketing and sales efforts (38%), improve customer experience (34%), and improve customer engagement (28%). However, only 20% say they’re using automation tools to their fullest potential. Perhaps an eye toward important B2B marketing automation trends is the next step for […]
Marketing Predictions for 2022: 4 Keys to Success
As advances in technology have created new opportunities to reach customers, concerns about consumer privacy have skyrocketed. Federal and state governments are responding by considering more—and more complex—legislation. At the same time, tech leaders like Google and Apple are trying to get ahead of those regulations by evolving their own policies around privacy and data. […]
How to Sell Your Marketing Automation Choice Internally
By the time you choose a marketing automation platform, you’re a veritable expert. You’ve gathered requirements, analyzed G2 and Capterra reviews, perused case studies, completed checklists, and probably lost track of how many hours you’ve spent on software demos. You’ve done the legwork, and you have full confidence in your chosen solution, but there’s one […]
Benefits of Marketing Automation for Insurers
Insurance companies in all verticals have diverse audience segments that require highly tailored and customized messaging to generate, nurture, and convert leads in a multi-channel marketing ecosystem.
5 Prerequisites for Buying Marketing Automation Software
So you just decided to buy marketing automation software to crank up sales leads, track the ROI of your campaigns, and prove just what exactly marketing has been doing to drive the bottom line. Wise choice. Whether you’re an SMB, a regional division of a large enterprise or a multi-national marketing organization, lots of vendors […]