Email Marketing vs Marketing Automation: 5 Key Differences
Discover 5 key differences and learn how each tool tracks engagement, adapts messaging, scores leads, and supports business growth.
The Benefits of Email Marketing Automation: Is it Time for an Upgrade?
Read about key differentiators between email service provider (ESP) platforms and marketing automation platforms, and the advantages automation can bring.
Use Marketing Automation Tools to Become a Supermarketer
Generating more revenue with fewer resources might seem like a feat of superheroics. But with the right marketing automation tools, you can rise to the occasion.
Marketing in a Recession: Experts Share Tips for Success
Economists say we’re on the edge of a recession. A study showed a 7 in 10 chance we’ll cross over the brink during 2023. Does it mean they’re right?
Marketing for Manufacturing: 3 Key Strategies & Examples
Jargon. It’s easy to get lost in it. The world of heavy industry is full of manufacturing marketing strategies and advertising examples that show what happens when jargon distracts from clear communication. Marketing something incredibly technical, scientific, or just plain complicated presents a serious challenge for marketers. It takes not just great communication skills and […]
The Hottest Marketing Automation Trends for 2023
Wouldn’t it be nice if your buyers were predictable? If they’d always follow the same path to purchase, and you could easily predict their behaviors and purchasing patterns? It would make marketing and closing deals much easier, that’s for sure. But as you know, prospects and customers aren’t predictable. Their buying patterns, channel interactions, and […]
How to Invest in a Winning MarTech Strategy
Techstack doesn’t have to be a dirty word. The technology you use to keep your business thriving can actually make life so much easier.
4 Essential Marketing Tools for Manufacturing Companies
Read this blog to learn more about marketing for the manufacturing industry and how to take advantage of marketing automation to outpace your competitors.
How to Evaluate Your Marketing Automation Maturity
Marketing automation isn’t magic, and it doesn’t happen on its own. Teams have to intentionally incorporate automation into their marketing programs across channels and throughout the entire customer journey, crafting an experience designed to target the right audience members with the right messages at the right time. However, according to our 2022 State of Marketing […]
Email Marketing for Credit Unions: Getting It Right Matters for Member Service
Credit unions are taking advantage of marketing automation platforms, such as Act-On, to adapt, evolve and better serve their members along their financial journeys.
4 Ways to Implement Marketing Automation Data
Collecting first-party customer data is a top priority for most B2B marketers, especially as third-party cookies and other data sources are regulated or blocked by leading tech platforms. But collecting data is only the first step. The data you gather actually needs to be applied to marketing programs to make an impact on customer experience and conversion.
Marketing Automation Adoption: A Step-by-Step Guide
Contrary to popular belief, marketing automation adoption does not require a complete reinvention of your marketing programs and processes. And, the cost of doing nothing is enormous. The most effective marketing automation deployments include careful planning, process change, and program redesign. But this doesn’t have to be a vast, disruptive change. The kinder, gentler option […]
Marketing Automation Use in the Technology Industry
While marketing automation software is increasingly becoming the norm among mid- to large-scale businesses, the tech industry is clearly leading the charge.
B2B Marketing Automation Trends to Watch in 2022
Our recent State of Marketing Automation report found that B2B marketers use automation to streamline marketing and sales efforts (38%), improve customer experience (34%), and improve customer engagement (28%). However, only 20% say they’re using automation tools to their fullest potential. Perhaps an eye toward important B2B marketing automation trends is the next step for […]
How to Drive Better Webinar Engagement with SMS Marketing
The number of B2B webinars has grown by 162%. Let’s discuss how you can drive webinar engagement with SMS Marketing.
Building Your Marketing Automation Team Structure
It’s no secret that marketing automation brings can big benefits to your marketing and sales efforts. It has been proven time and time again to bring efficiency gains in marketing, and to improve marketing and sales alignment, resulting in more conversions overall. But, if you’re looking to implement marketing automation, or improve your current programs, […]
The Death of Third-Party Cookies: What Marketers Need To Know
Learn what you need to know and how to prepare as a marketer for the changes coming to third-party cookies.
3 Common Marketing Automation Challenges, Solved
These easy solutions will help you overcome the most common barriers to success marketers face when implementing marketing automation.
Automated SMS Marketing From Act-On
Automated SMS marketing expands messaging and supports all of your engagement channels to better connect with prospects and customers.