Integrate Marketing Automation Data with Your CRM to Boost Sales Success

Every day, the privacy needs of the average consumer are becoming more and more apparent. And, every day, the world’s largest companies are showing more concern for responding to these needs. At the same time, data remains one of the most crucial aspects of a successful marketing and sales program for any business. The good […]

The Business Case for Marketing Automation

Business Case for a Marketing Automation Investment Blog

Read this blog to learn how to make the business case for marketing automation and how these platforms can help you build and strengthen lasting customer relationships.

The Future of CRM Is Customer Engagement

Act-On Adaptive Web

What’s the future of customer relationship management (CRM) and what does it take to create lasting customer engagement? Recently I had the chance to sit down with Paul Greenberg, who’s sometimes referred to as “the Godfather of CRM.” Paul’s the author of CRM at the Speed of Light, a seminal work that’s been through four […]