Do you get lost? I do. I’m infamous for my 180-degree wrong sense of direction. Come to an intersection and I will invariably go left when I should go right, north when I should go south, and so on.
It’s because I rely on instinct. (And, for many years of my life, I lived in a place where the sun barely shone, so I couldn’t look to the sky to alight my path. But that’s another story.)
Back to instinct. It can be a helpful tool. Some swear by it. What does your gut say? What are you feeling?
If this question is posed at me in context of making a big life decision, I’ve got this. But if we are talking directions, I’m hopeless.
That’s where maps come in. They help me navigate my journey and arrive at my destination. But it’s not all right or left turns. I need landmarks. Visual cues.
Fortunately, modern map makers – like Google maps, for example – have figured this out. Today’s digital maps show those cues – like the Chevron on the corner, or the Starbucks on the right – that help guide drivers like me down the path.
Today I want to talk about this same principal in the context of marketing. Specifically, creating a customer journey map – and why you need to take this step.